Lulus Fuels Vast Expansion With Opening Of 250,000 Square Foot Facility In Lehigh Valley
Committed to offering an unparalleled shopping experience, digitally native fashion brand catering to women will use new warehouse in major ecommerce hub of U.S. to shorten shipping times and will work alongside Pennsylvania's Governor's economic development team to create hundreds of jobs in the process
CHICO, Calif., April 17, 2019 /PRNewswire/ -- Lulus, a leading, digitally native apparel brand for women, today announced the opening of a 250,000 sq foot facility in Palmer Township, PA. Joining companies including Walmart, Amazon, QVC, FedEx and UPS who also have identified Pennsylvania'sLehigh Valley as an ideal ecommerce shipping hub, Lulus' new facility will be used to help improve the fashion brand's shipping times to customers in East Coast cities, while creating an influx of new jobs for local workers in the process.
"At Lulus we are committed to delivering an unparalleled customer experience, and in today's world that means getting our clothing and accessories out to our customers as soon as possible," said Colleen Winter, co-founder and CEO of Lulus. "By opening our new facility in Palmer Township, we will now be able to vastly improve our shipping windows to ensure that we are always there to dress the Lulus woman, from day to night, to everything in-between."
As part of Lulus' investment in Palmer Township, the fashion brand will work alongside the PA Governor's Office of Economic Development to help train and employ its local workforce in the area. Lulus will bring on hundreds of employees, offering them access to health insurance, paid time off and a 401k retirement plan. In exchange, the Governor's office will offer Lulus tax incentives to help the brand further save and use the new funds to fuel further expansion in the coming years.
"The Lehigh Valley has become one of the fastest-growing e-commerce hubs within the United States," said Pennsylvania Governor Tom Wolf. "The addition of Lulus is more evidence that Pennsylvania has the location, workforce, and business climate that companies are looking for. We are thrilled to welcome Lulus to the commonwealth and looking forward to even more exciting development in the years to come."
Lulus new fulfilment facility will handle shipping and returns, serving customers up and down the East Coast as well as the Mid-West. For more information on Lulus and its rapidly growing lifestyle, fashion brand, please visit: www.Lulus.com.
About Lulus Lulus was founded by the mother/daughter team of Debra Cannon and Colleen Winter in 1996, starting as a vintage boutique in Chico, CA that transitioned purely online in 2008. Passionate and engaged fans covet Lulu's chic and modern designs. The collection has superior construction, high-end finishes, and special attention paid to quality to make every purchase a true representation of affordable luxury. For more information, please visit www.lulus.com.