NEW YORK, April 10, 2019 /PRNewswire/ -- LumApps, the leading Social Intranet for the enterprise, today announced its Social Employee Advocacy solution to help employees become powerful brand advocates. Building upon the LumApps Social Intranet, this new release offers a simple solution for employees to share relevant branded content — such as news articles, corporate events, customer stories and job offers — for maximum exposure on today's most prominent social networks like LinkedIn, Facebook and Twitter.
"Today's social media landscape opens up a new world of advocacy opportunities for tapping and motivating the most important marketing assets in your organization: your employees," said Sébastien Ricard, CEO of LumApps. "Fact is trust is the new marketing currency and word of mouth has become the most powerful tool to increase brand awareness. But in order to make advocates out of employees, companies need to offer tools that make it seamless to browse and share quality content — internally and outside the company walls. We've designed our new social advocacy solution to help companies address this growing need."
LumApps offers a fully integrated solution for employee social advocacy that enables quick and easy social sharing. LumApps creates a digital workplace by connecting the entire workforce and simplifying employee sharing. LumApps centralizes the employee advocacy process so that any employee can share approved internal news articles on social media — LinkedIn, Facebook, Twitter and more — within the same platform. With LumApps, every member of an organization can become a brand advocate in one click.
While shareable content has to be approved by a program manager, employees can suggest their own articles and personalize their message before sharing, so that LumApps represents and amplifies their authentic voice. LumApps provides a secure solution for both employees and companies to ensure all content is approved before shared externally.
LumApps also provides actionable analytics for program managers to measure and improve campaign efficiency and for employees to see their social impact.
LumApps Social Employee Advocacy solution was developed with feedback from prominent customers such as Essilor and Mérieux Nutrisciences. The company performed extensive user experience research to bring a simple solution to address both company and employee needs.
"Corporate mission and culture are central to our global business. We wanted an easy way for our employees to promote Essilor's mission by sharing our worldwide actions and wanted to provide a means for them to voice the values of our company," said Eveline Noya, SVP Talent & Executive Career Management at Essilor. "In addition to using LumApps as an intranet solution for all our internal communications, with the new employee advocacy solution, we will make every team member a brand advocate and help people become even more vocal about our company externally."
For more information on this new LumApps offering, visit: www.lumapps.com/employee-social-advocacy/
LumApps is the leading enterprise Social Intranet designed to connect, inform and engage employees. Our digital workplace helps organizations break down communication silos to build stronger, more collaborative relationships between individual employees and departments. LumApps integrates seamlessly with today's most popular productivity suites, including G Suite and Office 365, to centralize access to all corporate content, business applications and social features under a single platform. With seven offices worldwide — Lyon, Paris, London, New York, Austin, San Francisco, and Tokyo — LumApps serves some of the world's most prominent companies, including Veolia, Valeo, Air Liquide, Essilor, Colgate-Palmolive, The Economist, Schibsted, EA, Logitech.