LuminoCity Expands Its B2B Entertainment Business, Showcasing Immersive Experience Solutions at IAAPA Expo 2026
Bringing customized immersive light shows, animatronic dinosaur attractions, and end-to-end entertainment solutions to venues nationwide.
NEW YORK, Oct. 26, 2026 /PRNewswire/ -- LuminoCity Festival (LuminoCity Inc.), an immersive entertainment company specializing in large-scale light shows, animatronic attractions, and themed entertainment, is expanding its business-to-business (B2B) offerings for zoos, botanical gardens, parks, and entertainment destinations. The company will present its capabilities at IAAPA Expo 2026, November 17–20 in Orlando, Florida.
Founded in 2018, LuminoCity has welcomed millions of visitors nationwide across 33 festivals in 16 locations throughout eight U.S. states. Its signature Holiday Lights and Dino Safari experiences feature immersive light displays, handcrafted Chinese lantern installations, life-sized animatronic dinosaurs, and interactive attractions that combine traditional artistry with modern technology and storytelling.
Through its "Powered by LuminoCity" partnership model, the company develops customized light festivals, illuminated attractions, and themed entertainment experiences tailored to each venue's landscape, audience, and goals. Services span concept development, creative design, fabrication, installation, technical operations, and marketing support, helping partners transform existing spaces into memorable destinations and introduce new seasonal attractions.
A recent example is "Illumi-Nature" at Brevard Zoo in Melbourne, Florida, presented in the Spring of 2026. The nighttime experience transformed approximately ten acres of zoo grounds with illuminated lantern displays inspired by animals, flowers, and mythical creatures, including pathways typically closed to visitors. LuminoCity will next launch a new project with Jacksonville Zoo and Botanical Gardens in early 2027, and is engaged with other like-minded collaborative partners for 2027 and beyond.
"Our vision is to become North America's most trusted partner for immersive, story-driven family experiences," said Xiaoyi Chen, CEO and Founder of LuminoCity. "We want to help venues transform places into destinations, spark imagination across generations, and bring communities together."
At IAAPA Expo 2026, LuminoCity invites attractions industry professionals to visit Booth S5400 to learn more about its customized immersive experiences and explore potential venue partnerships.
LuminoCity is a dynamic light-art brand taking the creative journey from concept through design, manufacturing, and presentation. Our diverse, mission-driven team is inspired by the storied tradition of Chinese lantern making, drawing on its rich cultural heritage to create contemporary art that transforms imaginative ideas into stunning works of light and color. Our annual festivals include LuminoCity's Holiday Lights and Dino Safari, with exciting new themes to come.
Contact: [email protected]
SOURCE LuminoCity Festival
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