Order Aggregation—Lunchbox's solution for connecting third-party marketplaces directly to the POS—gives restaurants a more streamlined way to manage off-premise operations. UrbanPiper, a middleware platform powering over 50,000 restaurant locations in 40+ countries, offers deep integrations across delivery platforms, POS systems, and kitchen operations.
Powered by UrbanPiper's international infrastructure and integration network, this strategic alliance gives Lunchbox a turnkey path to support restaurant brands outside the United States—without the friction or complexity of replatforming. At the same time, UrbanPiper will tap into Lunchbox's enterprise expertise and U.S. client base to accelerate its expansion into North America, uniting global and local leaders to drive the next phase of off-premise growth.
"The future of restaurant growth lies beyond the four walls," said James Walker, CEO of Lunchbox. "We're not just expanding internationally—We're setting a new standard for global off-premise infrastructure. UrbanPiper is the best partner for that mission."
"The United States is the most competitive restaurant tech market in the world," said Saurabh Gupta, Co-founder & CEO of UrbanPiper. "We see a need for a single global contract for a lot of large enterprise brands globally with a comprehensive, all-in-one platform and so we believe partnering with Lunchbox can help to enable us to be able to do this".
The Fastest-Growing Segment in Restaurants? Off-Premise.
The restaurant industry is moving away from fragmented tech stacks and legacy point solutions. Operators are no longer willing to juggle half a dozen disconnected systems to manage off-premise dining. They're calling for one platform to unify it all—ordering, data, guests, and operations.
That shift is driven by the rise of off-premise, which now makes up nearly 75% of all restaurant transactions, according to the 2025 Off-Premises Restaurant Trends Report. As this segment grows, so does the demand for centralized, intelligent infrastructure that can scale across regions, brands, and channels.
Lunchbox x UrbanPiper: A Single Point of Control, From New York to New Delhi
- Lunchbox powers digital ordering, catering, delivery, aggregation, loyalty, and marketing for large-scale U.S. brands like Firehouse Subs, BRIX Holdings, and Hawaiian Bros.
- UrbanPiper serves more than 50,000 restaurant locations across 40+ countries, deeply integrated with delivery platforms, POS systems, and kitchen management tools.
Together, they eliminate the need for fragmented systems, giving restaurants a single point of control across borders.
About Lunchbox
Lunchbox is the enterprise restaurant platform built to help operators drive digital revenue and own the guest relationship across catering, ordering, loyalty, marketing, and more. Trusted by brands like Firehouse Subs, Paris Baguette, and BRIX Holdings, Lunchbox powers scalable growth through unified digital solutions. To learn more, visit www.lunchbox.io.
Media Contact:
adesmond@lunchbox.io
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SOURCE Lunchbox
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