Lung Cancer Alliance-California San Diego Breath of Hope Lung Cancer Walk RETURNS May 1, 2011

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Feb 25, 2011, 11:23 ET

3rd Annual 5K Walk to raise awareness and show support for the lung cancer community; Emceed by NBC's Whitney Southwick

SAN DIEGO, Feb. 25, 2011 /PRNewswire-USNewswire/ -- The 3rd Annual Lung Cancer Alliance (LCA) San Diego Breath of Hope Lung Cancer Walk is a 5K walk that brings together lung cancer survivors, patients, families and friends, among many others, to help raise awareness, hope and a call to action for all those touched by this disease. This year's event takes place on Sunday, May 1, 2011.

LCA's San Diego Breath of Hope Lung Cancer Walk aims to raise the public's awareness regarding lung cancer and more specifically address the common myths surrounding the disease. Proceeds will benefit LCA – the only national non-profit organization that provides support and advocacy for the lung cancer community.

WHY:	Lung cancer is the leading cause of cancer death in the US—taking the lives of more people than breast, colon, prostate and pancreatic cancers--COMBINED. Lung cancer also kills nearly TWICE as many women each year as breast cancer and three times as many men as prostate cancer.

	However, lung cancer receives the lowest amount of research dollars compared to any other major cancer, due to the common misperception that it is solely a "smoker's" disease. IN FACT MORE THAN 75% PERCENT OF DIAGNOSED CASES TODAY OCCUR IN FORMER AND NEVER SMOKERS.

	No one deserves cancer, smokers or non-smokers. Lung cancer needs to come out of the shadows and stop being the perpetually neglected, forgotten, and "invisible" cancer.

	The San Diego Breath of Hope Lung Cancer Walk is the premiere lung cancer event/walk in Southern California. The event was founded in 2009 by a group of local lung cancer survivors in San Diego, who were once strangers to each other yet were brought together by the common bond of being non-smokers battling lung cancer. Over the past two years, the 5K walk has attracted more 2,000 participants and raised close to $300,000 for lung cancer!

	This year, San Diego Breath of Hope aims to raise more than $125,000. The event offers participants a meaningful and inspirational avenue for supporting the lung cancer community in San Diego and beyond, as well as the opportunity to honor loved ones touched by this disease.

WHEN:	Sunday, May 1, 2011 – Rain or Shine
	Registration begins at 7:00 a.m.
	Walk begins at 9:00 a.m.

WHERE:	Cancer Survivors Park at Spanish Landing – downtown (near the airport)
	4100 North Harbor Drive
	San Diego, Calif.

HOW:	Individuals and teams are encouraged to pre-register online, but may also register in-person at the event. Everyone who registers online will receive a ticket to the San Diego Padres game on June 4, 2011.

	*Adults: $30.00 (pre-event) and $35.00 (day-of event)**
	Children 12 and under: $15.00*
	*fee includes t-shirt and a ticket to the June 4th Padres game!
	Register online at: www.sandiegobreathofhope.org

WHO:	Lung Cancer Alliance (LCA) is the only national non-profit organization that provides support and advocacy for the lung cancer community. LCA is dedicated to reversing decades of stigma and neglect by empowering patients, elevating awareness and changing health policy. Through LCA's activism a new lung cancer research pipeline was recently created and has received more than $35 million from the federal government for lung cancer research in two years.

INFO:	For more information about San Diego Breath of Hope Lung Cancer Walk: www.sandiegobreathofhope.org

	For more information about Lung Cancer Alliance: www.lungcanceralliance.org
	Follow us on Facebook: www.facebook.com/lungcanceralliance

	For sponsorship opportunities, please contact Emily Eyres at 202-742-1424.