Lure In Holiday Cheer With Gifts Sure To Have Outdoor Adventurers Hooked

Give the Gift of Sporting Excitement with Record-setting Lures, Top-notch Accessories and more from Rapala® -- the Most Trusted Name in Fishing

Nov 18, 2015, 09:00 ET from Rapala

MINNETONKA, Minn., Nov. 18, 2015 /PRNewswire/ --Whether they're a veteran fish-catching expert, one of the 8.6 million new anglers that wet a line for the first time in the last two years alone* or a friend exploring a new-found passion for the outdoors, this holiday season luring in holiday cheer for the sporting enthusiast on your gift-giving list will be easy as shooting fish in a barrel with the latest best-in-class gear from Rapala, the most trusted name in fishing since 1936.

"Rapala and Respected Rapala Brands offer a wide variety of lures and top-notch accessories for outdoor adventurers of all ages," says Tom Mackin, president at Rapala USA. "From open water to ice fishing gear and a new line of must-have knives for the avid hunter, these gifts promise to keep on giving by helping family and friends enjoy the Great Outdoors for years to come."

The following gift ideas will help you reel in the perfect holiday season and guarantee everyone on your gift list thinks of you the next time they hook a wall-worthy trophy fish or land the buck of a lifetime:

The Rapala Shadow Rap® Series
The hottest lure to hit the water in years, the new Rapala® Shadow Rap® Series will have the angler on your holiday gift list haulin' in hawgs like never before with an action the pros have dubbed "the death quiver." This dynamic, lifelike action keeps the bait in the strike zone longer than conventional jerkbaits, upping your friends' and family members' chances of hooking their favorite game fish.

Rapala Classic Birch Collection Hunting Knives:
Rapala has extended its outdoors expertise from the fish camp to the field with the launch of a new line of knives designed specifically for hunters: The Rapala Classic Birch Collection. Featuring six expertly crafted models — each designed to meet a specific need — the hunters in your life will be thrilled to receive a new set of razor-sharp stainless steel knives that promise to take the headache out of field dressing wild game.

Legendary StrikeMaster® Ice Augers:
Leveraging 65+ years of experience reaching fish through the ice, each legendary StrikeMaster® auger is meticulously designed to combine power, speed and lightness to win the race to the bottom of the hole each and every time.

An ice-crushing innovation, the StrikeMaster Lazer Mag is the perfect "big ticket" gift to make this holiday season one the lucky recipient won't soon forget. Built for battle with the thickest of ice, its highly portable body and powerful 42cc engine make it an excellent option for hole hopping quickly and efficiently. Available in four sizes, the Lazer Mag cuts through ice quicker than a hot knife through butter.

Stop by your local sporting goods store or visit to outfit your loved ones with these can't-miss holiday gifts. Be sure to check out Rapala on Facebook at for special offers, tips and techniques, new product updates, and much more.

*American Recreation Coalition's 2015 Outdoor Recreation Outlook

For more information:
Bob Ringer
(612) 375-8548

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