Luster Hosts Open Call for New 'Spokesmile'

BOSTON, Sept. 29 /PRNewswire/ -- Luster Premium White, a leader in oral care and at-home whitening products developed by Dentovations, is giving people a new reason to smile – from here to there – as they launch a new viral campaign in search of a new star.

(Photo: http://photos.prnewswire.com/prnh/20100929/NE72464)

(Photo: http://www.newscom.com/cgi-bin/prnh/20100929/NE72464)

Beginning October 1st, Luster will host a contest on their Facebook page (http://www.facebook.com/LusterPremiumWhite) inviting all of their fans to "Show Us Your Smile." Participants will be invited to post their pearly whites for a chance to be Luster's new spokesperson and appear in a full page ad running in the Golden Globe edition of Star magazine February 1st .

Fans are encouraged to submit pictures from October 1st through October 31st, whereupon five finalists will be chosen by Luster's panel of experts including Star magazine's beauty editor. On November 10th one winner will be chosen and then flown to New York City for a photo shoot to create Luster's new advertisement.

Luster Premium White, proud to be the only over-the-counter whitening product with zero rebound effect and zero sensitivity after use, invites smile-worthy candidates nationwide to become a Facebook friend and show how simple it is to get a beaming white smile without the dentist!

About LUSTER: Luster Premium White is the number #1 premium tooth whitening brand available over the counter.  Luster offers a complete line of effective and safe tooth whitening products that allow consumers the latest whitening technology available at the dentist right in their own home.  Luster Premium White is available in over 30,000 retail stores nationwide and features Luster 1-Hour White (whitens up to 6 shades in only 60 minutes), Luster Weekend White (only takes 2 minutes a day for three days), and Luster White 7 Toothpaste- Powerwhite formula (whitens 2 times better than the leading whitening toothpaste).  Visit www.LusterPremiumWhite.com for more information and retail availability.

SOURCE Luster Premium White