Luster Premium White Introduces Smile Illuminator Instant Whitening Kit; First 100% Oral Beauty Regimen

BOSTON, March 17, 2015 /PRNewswire/ -- Dentovations Inc., the leading innovator of teeth whitening products, announces the debut of the Smile Illuminator Instant Whitening Kit, a new easy-to-use system that polishes, boosts, and revamps teeth to re-energize smiles with zero tooth sensitivity. The Smile Illuminator offers instant results after one use and long-lasting whitening when incorporated into a daily beauty regimen.

The culmination of 14 years of product development, the Smile Illuminator Instant Whitening Kit borrows the most impactful elements from Luster Premium White's award-winning suite of products to bring a powerful 2-step system and bonus stow-and-go whitening touch-up tool designed to easily integrate into a daily beauty routine. The Smile Illuminator Instant Whitening Kit introduces three new products:

• Step 1: (Polish) An Electrifying Blue Toothpaste instantly whitens teeth after one use by utilizing Bluverite®, a proprietary technology that leaves behind blue micro-particles causing an optical whitening effect on teeth.
• Step 2: (Boost) Brisk Rinse, a zesty mint flavored mouthwash containing a combination of Bluverite® and peroxide provides fresh, clean breath along with both instant and long-lasting whitening.
• Touch Up: (Revamp): A travel-size tube of Whitening Serum is conveniently applied onto teeth as a finishing stain dissolver and can be used separately for whitening touch ups.

As part of a comprehensive strategy to reach the brand's young, mobile, customer base, Luster Premium White's Smile Illuminator answers a marketplace demand for transformative oral beauty products that enhance confidence and provide an overall sense of wellness through teeth whitening.

"The Smile Illuminator is the first oral care product to offer instant, safe teeth whitening after just one use and continues our mission to provide savvy beauty consumers with innovative products that easily integrate into their daily cosmetic regimen." said Damon Brown, CEO and Co-Founder at Dentovations Inc., parent company of Luster Premium White. "We're in the commerce of confidence, and recognize achievable healthy smiles as aesthetic essentials that propel a consumer's wellbeing and self-assurance. Luster Premium White embraces transformative beauty by offering a product range of high impact, enamel safe, zero sensitivity whitening solutions."

The product launch will be supported by a fully integrated marketing campaign, which will include national advertising, social media, public relations programming as well as in-store merchandising and sampling. In tandem with the introduction of Smile Illuminator, Luster Premium White will unveil a new, fully redesigned, mobile-ready website, a proactive response to the omnichannel retail landscape and growing trend of customers seeking information on-the-go via iPhone, iPad, or Android device.

Smile Illuminator Instant Whitening hits shelves in March 2015, priced at SRP $14.99, and will be available online and in-store at Walgreen's and other retailers nationwide. For more information, please visit www.LusterPremiumWhite.com. Follow Luster Premium White on Facebook – www.facebook.com/LusterPremiumWhite, Instagram – @LusterPremWhite, and Twitter – @LusterPremWhite.

About Luster Premium White 
Founded in 2007, Luster Premium White is the #1 premium tooth whitening brand offering a full line of teeth whitening products to meet consumer needs.  With ties to over 200 dental practices across the U.S., Luster Premium White combines cutting-edge dental innovation with an eye to the consumer market. From intense whitening kits, daily whitening toothpastes, and instant whitening mouth rinse and toothpastes, Luster is pioneering new trends in the tooth whitening category. The brand continues to innovate on new safe and effective whitening products, and has received countless awards for its efforts, including Allure's Beauty Breakthrough Award and the Real Simple Best Whitening Toothpaste Award. The brand currently has retail distribution in over 30,000 stores across the US and Canada, and continues to grow domestically and abroad.

Photo - http://photos.prnewswire.com/prnh/20150316/182107

SOURCE Luster Premium White

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