Lutron Electronics Redesigns, Relaunches Lutron.com

Jun 21, 2010, 08:00 ET from Lutron Electronics

COOPERSBURG, Pa., June 21 /PRNewswire/ -- After more than one year in the making, lighting control manufacturer Lutron Electronics Co. Inc., has unveiled its new website – www.lutron.com – which features a completely new infrastructure, search capabilities and customizable user experiences.

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Stacey Kim, director of the company's Web initiative, said that the new site was truly designed by and for Lutron customers. "With more than 2,000 customer interviews under our belts, we know exactly what type of information they want and how they want to see it."

The redesign included the organization of more than 15,000 products, a 43-hue color palette, 5,000 pages of technical information, including installation and wiring diagrams, plus several years' worth of data on using lighting controls to save energy. The site was designed with more than 25 different user groups in mind, ranging from homeowners and interior designers, to builders, electrical contractors, lighting designers and facility managers, and required 158 page templates to meet all customer expectations.

"The experience will be unique for everyone," said Kim, "whether you're a newcomer searching lutron.com for the first time or a longtime 'super user,' we believe we have customized the site to meet the needs of all visitors."

Features of the new website include:

  • a completely redesigned site architecture and navigation
  • a polished, new look and feel
  • a simplified where-to-buy process
  • consolidated technical documents, including spec sheets and installation instructions
  • an improved energy savings calculator
  • a new LED product selection tool
  • an inspirational home tour on how to use Lutron products in the home
  • an improved online store for direct consumer purchases and
  • a content-rich pressroom

"With the new site, you are never more than a click away from finding products, buying them online, or finding an appropriate reseller," said Kim.

Phase II of the site will be launched within the year, expanding it to further support Lutron's global markets as well as provide an enhanced, customized experience for a variety of customers. "We are committed to making lutron.com the 'center of excellence' in the lighting control industry," said Kim.

About Lutron Electronics (www.lutron.com)

Lutron Electronics Co., Inc. headquartered in Coopersburg, Pennsylvania, designs and manufactures lighting controls and automated window treatments for residential and commercial applications. Lutron products save energy and make light bulbs last longer, making them an eco-friendly addition to the home and office.

Corporate Contact

Melissa Andresko

Senior Public Relations Manager

Lutron Electronics Co., Inc.

610.282.6440

mandresko@lutron.com



SOURCE Lutron Electronics



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