LUXE Bidet Stages a Surprise "Funeral" at San Diego International Film Festival Screening of Horror Short "Bidet"
A DM to indie filmmaker James Brylowski sparked an unexpected creative partnership, bringing his film "Bidet" off the screen and into the theater.
SAN DIEGO, Oct. 28, 2026 /PRNewswire/ -- LUXE Bidet surprised a San Diego International Film Festival audience with a staged funeral that ended in free bidets for everyone. The stunt followed a screening of "Bidet," filmmaker James Brylowski's horror-comedy film about a group of friends hunted by a possessed bidet — and it started with a DM.
As the festival's leading sponsor alongside SAG-AFTRA, LUXE Bidet worked with Brylowski and the festival team to pull off a surprise during the film's screening.
A Surprise After the Credits
The credits rolled, the lights dimmed, and a red spotlight hit the front of the theater as funeral music began to play. Cloaked performers carried in a stretcher, a white sheet draped over what appeared to be a body. When they pulled back the sheet, they revealed dozens of LUXE Bidets instead, and the tension dissolved into relief, laughter, and applause as the performers handed the bidets down every row. Relief, as it happens, is the business LUXE Bidet is in.
The Giveaway Didn't Stop There
"Initially, I was like, 'Am I selling out for some free bidets?'" said Brylowski, who wrote and directed the film. "But everyone I told said, 'I want a free bidet!' I've actually owned a LUXE Bidet for years and love it, so I felt good supporting them. After the stunt, viewers thanked me for the free bidet. I told them, 'Don't crank it to max unless you're ready to party.'"
Every attendee went home with a NEO 185 PLUS from LUXE Bidet's best-selling NEO PLUS series, a dual-nozzle bidet attachment that slides in without removing the toilet seat and features a self-cleaning mode. Outside the theater, the LUXE Bidet team continued handing out bidets to festivalgoers and staff in front of a custom "Bidet" poster backdrop, complete with novelty toilet-shaped popcorn holders.
The San Diego screening was just one stop on the film's festival run, with more screenings of "Bidet" planned in the coming months.
About LUXE Bidet
Founded in 2008, LUXE Bidet is the #1 best-selling bidet brand in America, making high-quality, affordable bidet attachments that are easy to install and easy to love.
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