Luxe Hotels Selects The Pollack PR Marketing Group as Agency of Record After Competitive Review

LOS ANGELES, June 21, 2011 /PRNewswire/ -- The Pollack PR Marketing Group (PPMG) announced today, that after a competitive review, it has been retained by Luxe Hotels to lead the public relations efforts for its corporately owned four-star hotels, as well as for its licensed hotels.  

PPMG's services for Luxe Hotels will comprise media relations, website content and creation, community relations, social media strategy and investor and travel trade conference support and outreach.

Headquartered in Los Angeles, California with sales offices around the world, Luxe Hotels is recognized as a collection of hotels with a sense of style. The brand is known worldwide through its representation company, Luxe Worldwide Hotels, which provides reservations, sales and marketing services to a portfolio of nearly 200 independently owned and operated member hotels in prominent locations around the globe.

"We selected PPMG because they have a distinct blend of travel and tourism background with a solid consumer brand expertise – a perfect combination to understand and direct our public relations efforts," said Charles Harris, Vice President of Marketing for Luxe Hotels.

Noemi Pollack, founder and CEO of PPMG said, "Luxe Hotels is an exceptional brand in the hotel industry. Their attention to detail is simply unmatched in the four star market in which they operate. We are delighted to partner with their executive team to get their story told across the hospitality trade, business and consumer marketplaces."

About The Pollack PR Marketing Group

The Pollack PR Marketing Group (PPMG) based in Century City, CA, is a 26-year old mid-sized, multi-specialty agency that develops communication platforms and programs, manages corporate reputations, launches new products and services and promotes consumer brand engagement for clients ranging from innovative start-ups, to Fortune 500 companies, with a focus on consumer products, technologies and services. PPMG is a partner in The WORLDCOM Public Relations Group, a consortium of over 100 partners with offices around the world. For more information, visit http://www.ppmgcorp.com, or http://www.pollackblog.com, or follow us on Twitter @PollackPRMktg.

SOURCE The Pollack PR Marketing Group