LuxeYard Unveils First Flash Sales Site Targeted For Latinos

LuxeYard Announces Soft Launch of De La Fashion website

Aug 14, 2012, 05:30 ET from LuxeYard, Inc.

LOS ANGELES, Aug. 14, 2012 /PRNewswire/ --A leading luxury fashion and home flash sales site, LuxeYard, Inc. (OTCQB: LUXR), announced the soft launch of a new division and website, De La Fashion ( today. The site, which will also feature Spanish and Portuguese translations, offers Latino and Hispanic shoppers access to curated luxury apparel and home decor online at discounted prices.


Founded in New York City on July 1, 2012, the members-only site is a reconceptualization of its predecessor,, and offers consumers direct access to unique, curated luxury merchandise at 20% to 70% off retail prices. De La Fashion will feature men's and women's fashions, top cosmetics and beauty essentials and unique finds for home, garden and backyard needs. Featured brand offerings on the site will include Roberto Cavalli sunglasses, Soho Hearts jewelry, Tripsciusive iPhone cases and Kitsch scarves.

The new division and site will be helmed by recently promoted De La Fashion president and site director, Christian Vega, who was formerly Chief of Business Development for LuxeYard.

"De La Fashion is the ideal luxury style destination for savvy Latin American and Hispanic shoppers who enjoy living a lavish lifestyle, who fill their homes with distinct furniture and decor and fill their closets with on-trend fashions that epitomize luxury and a life well-lived," said Vega.

A robust member incentive program will be implemented the first few weeks following initial launch, rewarding members who invite their friends to join the site with cash payments once their friend makes an initial purchase. The money goes straight to their PayPal account, or other suitable payment account, and there is no limit on how much cash each member can accrue from converted referrals.

Among the highly coveted luxury apparel items offered on the site is the bespoke "De La Suit". De La Fashion allows online shoppers to design their own custom suit and choose the exterior color, inseam and cut of the one-of-a-kind piece. Pricing for a bespoke suit is between $400 and $2,500 and the custom order is cut and delivered within 5-8 weeks.

De La Fashion will also feature a special online Media section that will be curated through media partner Latin Connoisseur Magazine, and will host interviews and articles on Latin celebrities and news and offer Home/Living Do-It-Yourself tips and videos.

"We've experienced considerable success with the social e-commerce model that has pushed LuxeYard to the forefront of the flash sales market and we look forward to replicating that success with De La Fashion, expanding our reach and making luxury truly accessible for all," said LuxeYard, Inc. CEO Braden Richter. "We're proud to be the first luxury flash sales site to bring this new paradigm shift to the Latino and Hispanic audiences, who have a deep appreciation for living a Luxe life."

LuxeYard is a members-only flash sale site for luxury home furnishings, decor and fashion that offers access to unique products sourced from an experienced team at prices up to 70 percent off retail. LuxeYard is the pioneer of Concierge Buying, which gives members the power to determine the items sold on the site, and Group Buy that allows them to lower the price by sharing sale items with friends. With a veteran retail, ecommerce and digital marketing management team, LuxeYard partners with trendsetters and industry insiders to deliver interactivity and content on its pages. To become a member, visit  

Media Contacts:
The Pollack PR Marketing Group
Mark Havenner|
Sara Nazarian|
(310) 556-4443

Matt Sheldon | Rob Whetstone
(310) 279-5980

SOURCE LuxeYard, Inc.