LOS ANGELES, Aug. 7, 2012 /PRNewswire/ -- LuxeYard (OTCQB: LUXR), the online curator of luxury living and style merchandise, announced today that it retained The Pollack PR Marketing Group (PPMG) as its agency of record.
PPMG activities will include ongoing media relations for business, tech and fashion/style industry publications, as well as consumer-facing media outreach to increase brand awareness and establish the company's CEO, Braden Richter, as a thought leader in the fashion and tech industries.
LuxeYard is a social commerce pioneer that curates unique luxury home furnishings, decor and fashion and delivers high-discount flash sales making the exclusive luxury lifestyle accessible and affordable. The company developed the concept of Concierge Buying, enabling online shoppers to determine what items are sold on the site. The company also developed the Group Buy feature, which allows members to share special deals within their social networks, resulting in a lower price as more people purchase the items.
"Our company serves a diverse range of audiences, each with different and specific needs. As such, we chose PPMG because they have a fundamental understanding of the industries and audiences we serve," said Braden Richter, CEO at LuxeYard. "We look forward to PPMG helping us increase awareness in the marketplace and demonstrate our value to online shoppers and the larger fashion and tech communities."
Noemi Pollack, founder and CEO of PPMG said, "It is exciting to work with a client like LuxeYard, one that is on the cutting edge of a remarkable technology trend that is socializing eCommerce and creating unparalleled access to lifestyles that were once highly exclusive. We very much look forward to working with LuxeYard and impacting a difference for our client."
About The Pollack PR Marketing Group
The Pollack PR Marketing Group (PPMG) headquartered in Los Angeles with offices in New York, is a 27-year old mid-sized, multi-specialty agency that develops communication platforms and programs, manages corporate reputations, launches new products and services and promotes brand engagement for clients ranging from innovative start-ups, to Fortune 500 companies, with a focus on consumer products and services, technologies and professional services. PPMG is a partner in The WORLDCOM Public Relations Group, a partnership of over 100 partners with offices in 91 countries across six continents. For more information, visit http://www.ppmgcorp.com, or http://www.pollackblog.com, or follow us on Twitter @PollackPRMktg.
SOURCE The Pollack PR Marketing Group