NEW YORK, April 22, 2014 /PRNewswire/ -- This spring, SK-II, P&G Prestige's luxury skincare line, is opening Pop Up Studios in New York City and San Francisco for a limited time, April 4th through May 23rd, 2014. The billion dollar brand, globally favored by A-list celebrities including Academy Award winner, Cate Blanchett, aims to raise awareness among consumers of its new, state-of-the-art skin analysis tool, the Beauty Imaging System™.
At the SK-II Pop Up Studios, consumers will discover their skin's potential to achieve an ageless, radiant complexion through one-on-one personalized consultations with expert Skin Counselors using the new imaging technology.
The Beauty Imaging System™ is the latest breakthrough in beauty innovation. This unique analysis device predicts the skin's visible age to help determine a SK-II product ritual designed exclusively for an individual's skin concerns. It works by capturing close-up images of the face using a digital camera and then analyzes the images based on the five dimensions of crystal clear, ageless skin: Texture Refinement, Firmness Power, Wrinkle Resilience, Radiance and Tone. Used over time, SK-II users can track their improvement and how their skin fares with age.
The SK-II Pop Up Studios will showcase the brand's rich history and 'Secret Key' ingredient found in all of the products, Pitera™ - an exclusive extract from a unique strain of yeast, produced only in Japan. This singular blend of vitamins, amino acids, minerals, and organic acids allows the skin's natural surface rejuvenation process to function at its prime. The hero of the SK-II skincare collection is Facial Treatment Essence, with 90% pure Pitera™ in every bottle.
SK-II Skin Counselors will be on hand at the studios to provide consumers with:
- Information on the brand and products
- Complimentary Beauty Imaging System™ skin consultations
- Interactive product testing
- Takeaway SK-II products samples
SK-II Pop Up Studio Details:
New York City:
468 Broome Street
117 Post Street
New York, NY 10013
San Francisco, CA 94108
Neighborhood: Union Square
Date: April 4 – May 23, 2014; 10:00am to 7:00pm Monday – Saturday; 11:00am to 6:00pm on Sunday
Twitter and Instragram Handle & Hashtag: @SKII_US - #SKIIPopUp
SK-II Blog: BeautyUnearthed.com
For more than 30 years, SK-II has touched the lives of millions of women around the world by helping them to "Live Clear" through the miracle of crystal clear skin and life. The fascinating story behind SK-II began at a sake brewery in Japan, where scientists noticed the elderly workers had wrinkled faces, but extraordinarily soft and youthful-looking hands. These hands were in constant contact with the sake fermentation process. It took years of research for scientists to isolate the miracle ingredient PiteraTM, a naturally-derived liquid from the yeast fermentation process. Since then, SK-II with PiteraTM has become a special secret shared by celebrities such as Cate Blanchett and women around the world, transforming skin to crystal clarity. Available in multiple markets across the globe, SK-II continues to deliver the transformative power of crystal clear skin and life through well-loved products including the iconic Facial Treatment Essence. For the latest news and in-depth information about SK-II, please visit shop.sk-ii.com.