Lydia Hearst Returns For The Fall 2013 Miss Me® Campaign

LOS ANGELES, July 31, 2013 /PRNewswire/ -- Denim industry leader Miss Me announces the return of American model and actress Lydia Hearst as the face of the Fall/Winter 2013 campaign. Hearst was featured in the Spring/Summer 2013 Miss Me campaign shot in Jackson Hole, Wyoming.

"I'm thrilled to be working with Miss Me again as I stand firmly behind the brand's messaging to help empower women and help them feel confident without compromising comfort," said Hearst. "Every girl needs a pair of Miss Me jeans for that extra boost of boldness and fearlessness for whatever situation stands in their way."

The "Do You Miss Me?" campaign was shot by renowned celebrity and fashion photographer Mike Rosenthal at various iconic locations in New Orleans such as the French Quarter, Oak Alley plantation, and Steamboat Natchez. In addition, the campaign features multiple short films by Thomas Williams capturing a young woman's journey from the tranquil plantation to bustling European-inspired city.

Creative Director of SumCreative, Alex Sum, said, "This season we are celebrating LOVE.  Not the romantic kind, but the intrinsic love and passion we have for home, music, dance, food ... and most importantly, for life. We think this is our best campaign yet and are delighted that Lydia Hearst has joined us once again to revive her role as the face of Miss Me."

The complete campaign, along with the first short film, officially launched on missme.com on July 29, 2013 and will debut in the August issues of Teen Vogue and Marie Claire. The campaign will continue to run through the end of the year and will be featured in publications such as Lucky, Vogue, Elle, Harper's Bazaar, and Cosmopolitan as well as a billboard in the Southern California region.

ABOUT MISS ME®

Miss Me launched its first collection in the Spring of 2001 with the single purpose to dress the modern girl who was no longer definable, but multi-dimensional in character and style. With this recognition and appreciation, Miss Me designs for those who hold a multitude of passions, personas and cultures. Successfully capturing the many identities of a woman, Miss Me creates her line to provide versatile pieces that represent every facet of the Miss Me woman - from casual wear, formal wear to nightlife styles. Miss Me has grown to be everyone's piece in the closet, never compromising comfort for style. http://www.missme.com

For more information on Miss Me, please visit www.missme.com. 

Press Contacts:
Selena Lin
WIN Public Relations
[email protected]

SOURCE Miss Me