Lynx Fitness Appoints EVP of Business Development

Feb 02, 2016, 11:08 ET from Lynx Fitness

MIAMI, Feb. 2, 2016 /PRNewswire/ -- Responding to soaring consumer interest in the innovative Lynx Board fitness device, parent company Lynx Fitness has appointed Jordan Donsky to serve as executive vice president of business development.

"Jordan will be intimately involved in all business development activities with an eye toward unlocking additional value for Lynx Fitness shareholders," explained CEO Sheldon Burnett. "Having started and co-founded multiple businesses, Jordan possesses a demonstrated ability to develop lasting business relationships as he builds new strategic networks throughout North America on behalf of Lynx Fitness."

Released in the U.S. and Canada in October 2015, the Lynx Board has steadily exceeded performance expectations as a dedicated cadre of fitness professionals has taken to social media to supplement extensive print and online advertising campaigns. 

"Along with a master's degree in psychology, Jordan possesses an innate ability to bring out the best in those around him while fostering new business deals and rewarding partnerships," added Lynx Fitness President and Chief Operating Officer Marc Yahr.

Unlike other fitness devices on the market, the Lynx Board offers full 360-degree range of motion and will not damage joints. With more than 800 specially designed training techniques that target all major muscle groups, the Lynx Board's patented friction surface uses body weight to provide counter resistance as the user glides in rhythmic precision along a specially engineered surface.

"I look forward to one day seeing the Lynx Board become standard equipment in every health club in North America," asserted Donsky, who enjoys pressing his physical limits in martial arts and hitting the gym when he is not working with clients.

The privately held Lynx Fitness has two models of the Lynx Board to choose from — the Home/Gym Board retails for $329 while the Lynx Travel Board retails for $229. Both models are available with free shipping and volume discounts at

Thanks to the resistance-controlled friction of the Lynx Board, there is virtually no impact to the body which makes training advantageous for people recovering from injury as well as those with chronic joint problems such as osteoarthritis. The Lynx Board's technology is supported by both utility and design patents.

The donation to the American Heart Association will be based on net sales of the Lynx Board and the Lynx Travel Board between Nov. 27, 2015 (Black Friday) and February 15, 2016.

About Lynx Fitness

Established in 2015 and founded by elite fitness experts David Morin and Barbie Blank, Lynx Fitness specializes in innovative, low-impact fitness solutions. The flagship product, the Lynx Board, features patented friction technology for a time-efficient and effective full body workout. For more information, please visit:

Media contact: Sheldon Burnett, 305-790-8753

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SOURCE Lynx Fitness