Lysol® Partners With Ali Larter To Help Parents Create A Healthy "Social Network" For Their Babies

PARSIPPANY, N.J., April 12, 2016 /PRNewswire/ -- As a public persona, actor Ali Larter has thousands of followers in her social network. So, it came as a surprise when she revealed today that the size of her 15 month-old daughter's social network is actually bigger than her own. The twist? She's not talking about Twitter or Instagram, rather the number of germs that both she and her daughter come into contact with on a daily basis. Larter, best known for her roles in the hit television show Heroes and the Resident Evil movie franchise, is partnering with Lysol®, an RB brand, to educate new parents across the country about germs and effective ways to create a healthier home.

"As a mom who has two young children, I understand the desire to feel like you're doing everything you can to keep your baby healthy … and how it sometimes feels like an impossible task," said Larter. "Parenthood isn't perfect and there are things that are outside of your control – like what your baby will want to touch or explore! – but there are simple things you can do to feel confident you're creating a healthy environment."

It's no secret that babies love to touch things – young children can touch and re-touch more than 300 surfaces in just 30 minutes¹ – and that they take a liking to objects like TV remotes, shoes or cell phones. This curiosity increases the size of a baby's "social network" – the germs they are exposed to. An easy solve? Parents can reduce the size of this network by ensuring that commonly touched surfaces and objects in the home, such as door knobs, remote controls, floors and table tops, are not only being cleaned but disinfected on a regular basis. While pesky and potentially harmful germs are invisible, by using a product like Lysol Disinfectant Spray, parents can feel confident that they are killing 99.9% of bacteria and viruses on surfaces.

"As a leader in the field of health and hygiene for more than 100 years, Lysol is committed to developing products and solutions that provide superior germ kill," said Rory Tait, marketing director, Lysol. "For new parents, it's about arming them with products that make their home a healthier environment, so they can rest easy and focus on the joy of being parents."

Stay tuned for additional parenting tips and tricks from Lysol spokesperson, Ali Larter. For more information about creating a healthy household and about Lysol products such as Lysol Disinfectant Spray and Lysol Disinfecting Wipes, visit www.Lysol.com.

About RB:

RB* is the world's leading consumer health and hygiene company. The company has operations in over 60 countries, with headquarters in London, Dubai and Amsterdam, and sales in most countries across the globe. The company employs approximately 37,000 people worldwide.

Inspired by a purpose to deliver innovative solutions for healthier lives and happier homes, RB is in the top 20 of companies listed on the London Stock Exchange. We are the global No. 1 or No. 2 in the majority of our fast-growing categories, driven by an exceptional rate of innovation. Our health, hygiene and home portfolio is led by our global Powerbrands including: Nurofen, Strepsils, Gaviscon, Mucinex, Durex, Scholl, Clearasil, Lysol, Dettol, Veet, Harpic, Cillit Bang, Mortein, Finish, Vanish, Calgon, Air Wick, Woolite and French's. Our Powerbrands represent 80% of our net revenue.

RB is redefining the world of consumer health and hygiene. Our people and unique culture are at the heart of our success. We have a drive for achievement and a passion to outperform wherever we focus, including sustainability where we are targeting a 1/3 reduction in water impact, 1/3 reduction in carbon and 1/3 of net revenue from more sustainable products. We are proud to be Save the Children's largest global partner, with a new vision to radically reduce one the world's largest killer of children under 5, diarrhea. 

For more information visit www.rb.com.

*RB is the trading name of Reckitt Benckiser group of companies

¹ US National Library of Medicine. "Survival of influenza viruses on environmental surfaces"; Published July 1982

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