Lysol® Re-Enlists Football Legend Jerry Rice To Help Youth Succeed With Healthy Habits

Rice Challenges High School Student Athletes to Tackle a Healthy Training Program for Better Performance On and Off the Field; Will Play Kids in Their Own Sport

Aug 26, 2015, 08:48 ET from RB

PARSIPPANY, N.J., Aug. 26, 2015 /PRNewswire/ -- In his second year as the Lysol® Healthy Habits Coach, football legend Jerry Rice is challenging a group of promising high school student athletes from across the nation to be part of "America's Healthiest Team." After embarking on a special summer training program, each student will be put to the ultimate test today in New York City as Coach Rice plays alongside them in their own sport, whether it's basketball, track and field, volleyball or soccer. The reason behind the challenge? Millions of school days are missed each year due to common illnesses like cold and flu, which means that American students are missing millions of hours in the classroom and on the field[1]. That's why Lysol®, an RB brand, with the special help of Rice, is striving to reduce those valuable hours missed by encouraging healthy habits – simple behaviors like regular hand washing and surface disinfection. The summer training program emphasized the importance of practicing healthy habits to help set up students for success, which is something that helped Rice achieve his own outstanding record on the professional football field.

"The only way to bring your best game – every time – is by practicing healthy habits," said Rice. "Prioritizing my health and avoiding germs helped me set NFL records and play more than 300 games in my career. I am excited to share this knowledge with kids to help them stay healthy and achieve their own personal best."

The unconventional ten-week, healthy habits-infused training program focused on incorporating simple healthy behaviors – like regular hand washing and disinfecting surfaces – into daily routines to help prevent the spread of illness-causing germs. During today's Workshop in NYC, each student will have a chance to play one-on-one alongside Rice and show how healthy habits helped them improve their athletic personal best. As these student athletes head back to high school, they'll serve as Healthy Habits Ambassadors, passing the importance of germ prevention along to their teammates and peers.

"As part of the Lysol mission, we are committed to sharing information and products with students, parents and teachers that help keep both schools and homes healthy," said Conor O'Brien, marketing director, Lysol. "With products like Lysol Disinfecting Wipes and Lysol Disinfectant Spray, you're armed with the ability to kill 99.9 percent of germs on commonly touched surfaces, like doorknobs and tabletops. This is especially important in public environments like schools."  

The Lysol Healthy Habits Program, now in its third year, was developed in collaboration with the National Parent Teacher Association (PTA) and the National Education Association (NEA). The program, which was created with the goals of helping children establish a foundation of healthy habits and setting them up for success inside and outside the classroom, has reached more than 78 thousand elementary schools, 2 million teachers and 55 million students to date. The cornerstone of the program is the Lysol Healthy Habits Bus, an interactive science museum on wheels that travels to schools across the U.S., educating elementary students about germs and proper hygiene. Students and families across the country can join the movement by celebrating the third annual Healthy Habits Week, which kicks off on September 21, 2015. During this week, Lysol, PTA and NEA encourage teachers, parents and students to dedicate time to learning about and practicing healthy habits, and have created engaging educational materials, such as lesson plans, posters, literature and activity guides that can be downloaded online at 

About RB

RB (formerly called Reckitt Benckiser) is the world's leading consumer health and hygiene company. The company has operations in over 60 countries, with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries. The company employs approximately 37,000 people worldwide.

With a purpose of delivering innovative solutions for healthier lives and happier homes, RB is in the top 20 of companies listed on the London Stock Exchange. Today it is the global No. 1 or No. 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation. Its health, hygiene and home portfolio is led by 19 global Powerbrands including Mucinex, Durex, Scholl, Lysol, MegaRed, Veet, Finish, Air Wick, French's, Nurofen, Strepsils, Gaviscon, Dettol, Harpic, Bang, Veja, Mortein, Vanish and Calgon. At the start of 2014 RB had 43% of its core revenues coming from its 2 emerging market areas and 57% from its developed market area; 72% of core revenues came from the health and hygiene categories of the portfolio.

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[1] CDC. Vital Health and Statistics. Current Estimates from the National Health Interview Survey, 1996. Date Accessed July 16, 2015

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