Lysol® Simplifies Household Bathroom Cleaning Routines With One Simple Click

PARSIPPANY, N.J., April 2, 2015 /PRNewswire/ -- Parents work hard to keep things running smoothly for their family and their home. This often involves various "clicks" throughout the day, whether it's checking that kids' water bottles are fully sealed (Click!) to avoid backpack spills, unlocking the car (Click!) so the kids can pile into the SUV for soccer practice or snapping and uploading pictures of them in action (Click! Click! Click!) to share on Facebook. Clicks are behind a lot of what parents do.

Now, parents can breathe a sigh of relief and do one, not-so-pleasant household task – keeping the toilet clean and fresh – with one simple click. The new Lysol Click gel™ Automatic Toilet Bowl Cleaner is discretely applied into the bowl with one simple press & click to continuously clean and freshen with every flush in between weekly deep cleans. The gel's single-use applications are easy-to-administer and dispense from a disposable plastic applicator to help you avoid contact with germs – no unsightly cage or hook is required, and there is nothing to store.

"Lysol is committed to making a true difference by giving families innovative solutions that help create healthier lives and happier homes," said Conor O'Brien, Marketing Director, Lysol. "We're pleased to reveal the new Lysol Click gel as another exciting example of how we can help families simplify their bathroom cleaning routine."

Each pack of Lysol Click gel Automatic Toilet Bowl Cleaner includes a one month supply (4 disposable applicators). The product is now available in an array of scents including Ocean Fresh, Lavender and Citrus and can be found at retailers nationwide at the suggested retail price of $3.54 for a four-pack or $1.29 for a one-pack.

For further information on keeping your family healthy, please visit the following resources:

• LYSOL website: www.lysol.com  
• Global Hygiene Council: www.hygienecouncil.com  

About RB

RB (formerly called Reckitt Benckiser) is the world's leading consumer health and hygiene company. The company has operations in over 60 countries, with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries. The company employs approximately 37,000 people worldwide.

With a purpose of delivering innovative solutions for healthier lives and happier homes, RB is in the top 20 of companies listed on the London Stock Exchange. Today it is the global No. 1 or No. 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation. Its health, hygiene and home portfolio is led by 19 global Powerbrands including Mucinex, Durex, Scholl, Lysol, MegaRed, Veet, Finish, Air Wick, French's, Nurofen, Strepsils, Gaviscon, Dettol, Harpic, Bang, Veja, Mortein, Vanish and Calgon. At the start of 2014 RB had 43% of its core revenues coming from its 2 emerging market areas and 57% from its developed market area; 72% of core revenues came from the health and hygiene categories of the portfolio.

Fuelled by a new breed of talent who blend intellectual curiosity with commitment to the highest quality standards, RB is set to redefine the world of consumer health and hygiene. RB people and its culture are at the heart of the company's success.

For more information visit www.rb.com.

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SOURCE RB

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