M-Edge Accessories Releases Kid-Friendly, Drop-Proof iPad Case

The $30 SuperShell for iPad 2 is designed with big grips for little hands and offers rugged protection in classrooms, car rides, and playrooms

Sep 27, 2011, 08:02 ET from M-Edge Accessories

ODENTON, Md., Sept. 27, 2011 /PRNewswire/ -- M-Edge Accessories, the market leading designer of accessories for tablets and e-readers, today unveils the SuperShell for iPad 2, a shock-absorbent foam frame that wraps around the device and prevents damage from drops and rough play.  Available at Best Buy and medgestore.com, the SuperShell is ideal for home and classroom settings, as well as industries where the iPad 2 is at risk, including construction sites, hospitals, and sporting events.

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(Logo:  http://photos.prnewswire.com/prnh/20110927/PH75475LOGO-b)

The SuperShell is made with ultra-protective closed-cell foam that wraps securely around the iPad 2. The rear-facing camera and speaker are both accessible, with push buttons for volume and power control. The finely dimpled texture and ridges create a comfortable, ergonomic grip for hands of all sizes.  High-impact corners provide maximum protection, absorbing shocks if dropped and allowing the iPad to bounce to safety completely unharmed.  The SuperShell is currently available in the kid-friendly, comic book-inspired color Atomic Green.

M-Edge CTO Adam Ashley says, "The idea for the SuperShell came from a real-life experience when a friend told me the story of his 3-year-old son breaking his iPad's screen after dropping it on the ground.   We wanted to solve a common parenting dilemma:  how can I allow my child to play games and educational apps on my iPad while ensuring the device's safety?  The SuperShell acknowledges that children are frequent iPad users and still allows kids to be kids!  Rough play is okay and even encouraged with the SuperShell.  It gives parents peace of mind and protects their investment at the same time."

At just $29.99, the SuperShell is an affordable insurance policy for parents used to babysitting their expensive tablet.  The superhero-inspired case will excite kids and gives them another way to play 'just like mom and dad.'  SuperShell to the rescue!

Customers can visit the M-Edge website to sign up for e-mail notification of updated launch information, or follow M-Edge on Facebook and Twitter.

About M-Edge Accessories, LLC

M-Edge Accessories was founded in 2006 as a solution to the growing demand for fashionable and protective accessories for e-readers. Since its inception, M-Edge's product offerings grew rapidly to include several lines of accessories for the most popular e-reader and tablet devices on the market, including iPad, Samsung Galaxy Tab, Kindle, Nook, Nook Color, and Sony Readers. M-Edge's innovative e-reader and tablet accessories exude style and sophistication while providing complete device protection. M-Edge's purpose is to create a better lifestyle for people through innovation, creativity, learning, and growth.

M-Edge products are currently available in Best Buy, Target, Walmart, and Staples stores nationwide, as well as select Nordstrom and RadioShack stores and Amazon.com. M-Edge has been featured in national publications such as InStyle, O, The Oprah Magazine, People, Engadget, Wired, and CNET.

Devon Mish
Vice President, Marketing & Public Relations
714.322.3097
devonmish@buymedge.com

Caitlin Mills
410.962.6442
crm@planitagency.com

SOURCE M-Edge Accessories



RELATED LINKS

http://www.medgestore.com