Macadamia Beauty® Announces New Chief Operating Officer

PLANO, Texas, March 12, 2019 /PRNewswire/ -- Macadamia Beauty, market leader and pioneer in the hair repair category, announces that it has named Scott Hagstrom as Chief Operating Officer. Hagstrom was most recently Vice President of Sales for the Professional Division of Helen of Troy, where he led the Hot Tools business through unprecedented growth.

Distributed in over 80 countries, Macadamia Beauty was one of the first professional-quality haircare brands to address the four primary types of hair damage – chemical, environmental, thermal and mechanical – to a range of hair textures with a proprietary formula incorporating a unique blend of Omega-7 and other fatty acids found in Macadamia Oil.

Hagstrom spent the last thirty-five years in a variety of leadership roles all within the personal care category. Continually overachieving in terms of profit margin and revenue growth, Hagstrom specialized in managing products and market strategy for multiple brands.

"Hagstrom is an inspiring leader," said CEO Henry Stein. "His deep expertise in hair care ensures Macadamia's superior oil infused hair repair products will sell on more shelves worldwide, boosting our partner resellers' success and providing beautiful hair for consumers around the world." 

"I am looking forward to the future with Macadamia Beauty, especially since I am joining at their 10^th Anniversary mark," said Hagstrom. "For 2019, we are looking to push for strong drives for distribution in the U.S. market and at the same time create heightened awareness of the brand and our award-winning formulas for damaged hair."

At Macadamia Beauty, Hagstrom directs all market-facing departments, including professional services, customer service and support, and sales. He brings a combination of extensive sales experience, operations improvement and global go-to-market expertise to his role. Supporting 2019 priorities for Macadamia, Hagstrom will oversee the rollout of sampling programs, a stronger social and digital media presence, marketing and promotional programs across all retailers, salons and consumer touchpoints designed to strengthen their position as a leader in the oil-infused hair repair market.

About Macadamia Beauty^®
Macadamia Beauty^® has built its reputation on offering salon quality haircare, treatment and styling solutions with transformational products that address the unique moisture and style control needs of global hair textures.  Each product contains Macadamia's exclusive blend of therapeutic Macadamia and Argan Oils, rich in Omegas 7, 5, 3, and 9 fatty acids, which deeply yet weightlessly nourish and repair hair from the inside out, rather than just conditioning from the surface, to renew hair's natural texture with healthy shine, bounce and manageability.

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SOURCE Macadamia Beauty

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