Mad Jack to launch its crazy good Premium Apple Lager across Canada

Award-winning Premium Apple Lager rolling out nationally starting in April

TORONTO, March 17, 2015 /CNW/ - Mad Jack Premium Apple Lager, recipient of the Canadian Living 2015 Best New Product Award for New Beer, is rolling out nationally to stores and select beer retailers in April.

In 2014, Mad Jack debuted in Ontario and Quebec where it quickly captured taste buds as a delicious new option for the beer-drinking occasion. The initial launch for Mad Jack saw one of the highest ever conversion rates from trial to purchase for a new Molson Coors product.

Now, drinkers across Canada are getting a welcome taste of Mad Jack, which will be launching at beer and liquor stores and at select on-premise establishments in British Columbia, Alberta, Manitoba, Nova Scotia, New Brunswick, PEI and Newfoundland.

"The response from Ontario and Quebec drinkers has been unanimously positive," says Kristi Knowles, VP Innovation, Insights and Portfolio Strategy at Molson Coors. "With a crisp apple taste that's light in body with a smooth, clean finish, Mad Jack has a taste that's refreshingly different. Beer drinkers and non-beer drinkers have quickly taken a liking to Mad Jack and we can't wait for the rest of Canada to get the opportunity to taste one of our best-received products in years."

Unlike ciders, which are made from fermented apples, Mad Jack is made using malt, natural flavours and no preservatives. It contains 5% ABV (alcohol by volume). Mad Jack is best served as you would your favourite beer and pairs well with pub food and barbecue meals.

Crazy about new beer flavours

Mad Jack Premium Apple Lager quenches drinkers' thirst for new flavour options for their beer, specifically apple – a category that continues to rise in popularity among drinkers. According to Beverage Industry magazine's 2015 New Product Development Outlook survey, 31 per cent of respondents listed apple as one of their top flavours used in 2014.

Formats and availability

Mad Jack is brewed in Canada just for Canadians. It is rolling out across Canada starting in April and will be sold in the following formats, with availability, price and pack sizes varying by province.

• 473 mL cans (singles, 4-packs, 6-packs)
• 355 mL cans (12-packs)
• 341 mL bottles (6-packs)

About Molson Coors Canada

Molson Coors Canada is the Canadian division of Molson Coors Brewing Company, a global brewer with operations in Canada, the U.S., the U.K. and Asia. The company proudly offers some of the most popular brands in Canada with an award-winning brand portfolio that includes Molson Canadian, Coors Light, Molson Export, Mad Jack, Rickard's and Molson Canadian 67.

Molson Coors Canada employs 3,000 Canadians, operates seven breweries, including boutique breweries Creemore and Granville Island, and invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Coors Canada is committed to promoting its products and events in a responsible manner as part of an active, healthy lifestyle.

SOURCE Molson Coors Canada

Image with caption: "Mad Jack 473mL cans will begin rolling out across Canada in April 2015. (CNW Group/Molson Coors Canada)". Image available at: http://photos.newswire.ca/images/download/20150317_C5039_PHOTO_EN_13296.jpg

Image with caption: "Mad Jack 341mL bottles will begin rolling out across Canada in April 2015. (CNW Group/Molson Coors Canada)". Image available at: http://photos.newswire.ca/images/download/20150317_C5039_PHOTO_EN_13297.jpg