OCEANSIDE, Calif., Dec. 13, 2011 /PRNewswire/ -- The world-renowned General Tire Mint 400 was recently acquired by the Martelli Brothers – partners in the nationally recognized marketing/production group Mad Media - who have since formed a multi-year partnership with Casey Folks of Best in the Desert to manage the event. The Mint will now be part of The Best in the Desert (BITD) American Off-Road Racing Series, but will remain open to privateers. Hundreds of race teams will compete in 20 different classes of race vehicles at next year's Mint 400, which will take place the weekend of March 23 – 25, 2012 in Las Vegas, Nevada.
The Martelli Brothers and Folks have already begun to improve the event by reinstating popular features from the Mint's glory days (late 1970's) – and by adding new components to make it even more exciting for spectators and race teams. Folks has designed a new (brutal) 400-mile course located in Jean, Nevada, that will feature a high-speed passing zone near a dedicated spectator area, as well as rocky washes, silt beds, high-speed graded roads, rock gardens, and the giant rolling jumps the Mint is famous for. Additionally, racers will start side-by-side, making turn one a new exciting spectacle of the race. Prize purses will increase, including the addition of Oakley "Bomb Awards" for the fastest lap. And each driver of record will also receive a complimentary gift bag with sponsor gifts.
"We've expanded the reach of the Mint for 2012 dramatically by increasing the coverage with our TV partner FUEL TV and by partnering with Race-Dezert.com for live tracking and web coverage during the race," said Joshua Martelli. "We've also just pulled the trigger on a new Mint 400 social media package that includes Facebook, Twitter, and YouTube. We will be producing a ton of new video content prior to and during the race – and distributing it through these channels to all of our fans. We're going to elevate The Mint 400 back to being the most important motorsports event in the world, one year at a time.
"Since 1968, The Mint 400 has held the title of the toughest, most spectacular off-road race in North America." Martelli continued, "Our goal is to build on that tradition. Between our expanded media coverage, extended entry list, partnership with Casey Folks of Best in the Desert, and help from the city of Las Vegas, we're on the way to making the Mint 400 the most remarkable motorsports event in the world. We have also extended an offer to other series to participate including, but not limited to, Sal Fish of SCORE International. Next year will be an epic battle between the best off-road racers on the planet, in over 20 different classes of race vehicles...all taking place in Las Vegas! You don't want to miss that!"
For Folks, working with the Martelli Brothers on the Mint 400 is a welcome addition to his BITD schedule, "My first Mint 400 race was in 1972 on a motorcycle – and I've been in love with it ever since." Folks continued, "I won my bike class in 1973 and 1974. Then in 1976 I was given the opportunity by the Mint Hotel to work with my good friend Walt Lott on promoting the race – which was my very first as a professional promoter. I'm a proud Las Vegas-native, and I have always wanted to have this race be a part of Best in the Desert. Now that it is, it's time we remind the world what desert racing is all about!"
The Mint 400's title sponsor, General Tire, swept the podium in 2011 – and they are returning in 2012 as the title sponsor of the race.
"We are extremely excited to continue our support of the legendary Mint 400," said Dana Zamalloa, manager of PR and communications, General Tire. "We want to help expand this race into an international phenomenon so that the whole world can see how technical and exciting desert racing is. We have a multi-year commitment with Mad Media and Casey Folks, and are very excited that the Mint is now part of the Best in the Desert series."
The Mint 400 race will take place Saturday, March 24, in Jean, Nevada – just outside the city of Las Vegas, and there will be an entire week of events leading up to it. Several of the sponsors are planning hosted parties and autograph signings, the annual contingency parade on Fremont Street in Las Vegas will continue, and of course, the famous Miss Mint 400 pageant contest will be held again in 2012!
The 2012 Mint 400 Features Include:
- New Casey Folks Designed 400-Mile Course
- New Side-by-Side (2X) Start
- New Spectator Areas – Including a High-Speed Passing Zone
- Increased TV Coverage
- New Live Coverage via Race-Dezert.com
- New Mint 400 Website and Social Media Package (FB / YT & Twitter)
- Gift Bags for all Drivers
- Oakley Bomb Awards for Fastest Lap!
- Increased Prize Purses
- Hosted Parties
- World Famous Contingency on Fremont Street
- The Miss Mint Pageant Contest
For up-to-date information on the Mint 400 visit www.themint400.com or our Facebook page at www.facebook.com/themint400. For sponsorship information please contact Ron Solomon at (949)212-2623 or [email protected].
For additional news and updates on the Best in the Desert Series visit www.BITD.com.
High-resolution Mint 400 photos are also available upon request.
About Mad Media:
Mad Media (www.madmedia.com) is San Diego based marketing and creative agency offering professional print, web, and film production. They specialize in producing culturally relevant brand messaging using professional athletes, musicians, and artists. Mad Media focuses on sports and cultures that they are passionate about, including skateboarding, surfing, snowboarding, motocross, FMX, BMX, off-road racing, rally racing, Hip-Hop, Punk Rock and Mixed Martial Arts. Mad Media has produced over twenty major commercial and viral film projects this year for clients such as Subaru of America, DC Shoes, Monster Energy Drink, and Harley-Davidson. Mad Media has been executing immersive marketing campaigns since 1996.
About General Tire:
For more than 90 years General Tire has offered a complete quality line of ultra-high performance, passenger, light truck, off-road and commercial tires to meet all your needs. General Tire is a proud supporter of Lucas Oil Off-Road Racing, Chili Bowl, Pro-Pulling, Late- Model Dirt Series, Drag Boat Series, Boost Mobile FreestyleMx.com Tour, Spec Tire of Trophylite and Pro Truck. Team GT supports off-road and short course teams including BJ Baldwin, Carl Renezeder, Rick D. Johnson, Jerry Zaiden/Jason Campbell, Jason/Rich Voss, Scott Steinberger, Ed "Clyde" Stout, Marc Burnett, Kent Kroeker, Mikey Childress, Jim Riley, Carey Hart, Josh Merrell, Jeremy "Twitch" Stenberg, Jason Ellis, Robby Woods, Casey Currie, Ryan Hagy and Jeff "Ox" Kargola.
General Tire is part of Continental Tire the Americas, LLC. (www.generaltire.com). CTA, based in Fort Mill, South Carolina, is a company of Germany-based Continental AG. With sales of approximately euro 20 billion in 2009 Continental is among the leading automotive suppliers worldwide. As a supplier of brake systems, systems and components for powertrains and chassis, instrumentation, infotainment solutions, vehicle electronics, tires and technical elastomers, Continental contributes enhanced driving safety and global climate protection. Continental is also a competent partner in networked automobile communication. Continental currently has close to 160,000 employees in 45 countries.
SOURCE General Tire