Madame Alexander and Miffy® Team Up for a New Collection of Playful, Design-Forward Dolls

The beloved Dutch character makes her debut in a new doll collection from Madame Alexander, launching October 1, 2026.

NEW YORK, Oct. 1, 2026 /PRNewswire/ -- Madame Alexander, a longtime leader in doll design, and Miffy, the iconic Dutch character created by artist Dick Bruna, are joining forces for a new collection of dolls that brings Miffy's signature minimalist style to life through the world of Madame Alexander.

Launching October 1, 2026, the collaboration introduces a range of Miffy-inspired dolls designed to capture the character's simple, recognizable aesthetic while inviting a new generation of children and collectors to enjoy her timeless charm.

Known for her clean lines, approachable personality, and instantly recognizable look, Miffy has been a beloved character since her creation in 1955. With more than 30 books and over 85 million copies sold worldwide, Miffy continues to resonate with fans across generations.

The first launch from the Madame Alexander x Miffy® collection features an assortment of dolls and playsets, including:

Madame Alexander x Miffy® Little Cuties Play Friends

• Size: 8 inches
• Colorway Options: Red, blue, yellow
• MSRP: $15.00
• Description: The Little Cuties Play Friends Miffy® dolls are 8-inch dolls sized for small  hands. Each doll wears a solid-color dress in red, blue, or yellow, inspired by the flat color blocking of Dick Bruna's original illustrations. Sold individually, the three  colorways are perfect for collecting as a set.

Madame Alexander x Miffy® Sweet Baby Nursery Nap Time Playset

• Size: 12 inches
• MSRP: $60.00
• Description: The Sweet Baby Nursery Nap Time doll is a 12-inch doll designed for nurturing play. She wears an orange Miffy dress with striped leggings and comes with a matching blanket and pillow for cozy nap time..

Madame Alexander x Miffy® My First Slumber Time

• Size: 12 inches
• MSRP: $56.00
• Description:: The My First Slumber Time doll is a 12-inch doll designed as a first friend for young children. With a soft, plush body and matching pillow and blanket, she is ready for cuddles, comfort, and bedtime adventures.

Madame Alexander x Miffy® Sweet Smiles 14-Inch Deluxe Playset

• Size: 14 inches
• MSRP: $80.00
• Description: This Deluxe Playset comes with the 14-inch Sweet Smiles soft bodied doll, pacifier., bottle, Miffy® printed bib, cloth diaper, and booties. She comes dressed in a blue ringer tee and striped leggings.

Madame Alexander x Miffy® Sweet Smiles 14-inch Out and About Playset

• Size: 14 inches
• MSRP: $70.00
• Description: Out and About baby comes complete with a Miffy® pillow and printed blanket for nap time and a soft doll carrier for taking her on adventures.  She comes dressed in a fun bright red top , Miffy® printed leggings and a bow headband.

Availability
The Madame Alexander x Miffy® collection goes on sale October 1, 2026. The collection will be available at madamealexander.com, Amazon, and through Madame Alexander retail partners.

Looking ahead, Madame Alexander and Miffy® fans can expect even more products to join the collection in 2027, with additional designs rolling out through select retail partners.

A Word From The Brand

"At Madame Alexander, we believe dolls are more than toys. They are companions that inspire imagination, creativity, and meaningful moments of play," says David Morgenstern from Madame Alexander "Our collaboration with Miffy® brings together the joy of doll play with Miffy's iconic design, creating a collection that feels both fresh and familiar."

"Miffy's simple, recognizable design has resonated with generations of fans around the world," says Marja Kerkhof, Managing Director at Mercis bv, Miffy's global licensor. "This collaboration with Madame Alexander offers a new way for children to enjoy Miffy, bringing her timeless charm and playful spirit into the world of dolls."

Frequently Asked Questions

What is the Madame Alexander Miffy® collection? The Madame Alexander x Miffy® collection is a doll line created through a collaboration between doll company Madame Alexander and Mercis bv, the Dutch rights holder for the character Miffy. The collection brings Miffy's minimalist illustrated look into Madame Alexander's doll formats.

When does the Madame Alexander Miffy® collection launch? The Madame Alexander x Miffy® collection launches October 1, 2026.

Where can you buy Madame Alexander Miffy® dolls? Madame Alexander Miffy® dolls will be sold at madamealexander.com, on Amazon, and through Madame Alexander retail partners beginning October 1, 2026.

What dolls are in the first Madame Alexander x Miffy® release? The first release includes the Little Cuties Play Friends, Sweet Baby Nursery Nap Time, My First Slumber Time, Sweet Smiles 14-Inch Deluxe Playset, and Sweet Smiles 14-inch Out and About Playset.

How much do the Madame Alexander Miffy dolls cost? The collection begins at $15.00.

Who is Miffy®? Miffy® is a small white rabbit character created by Dutch artist Dick Bruna in 1955. Miffy is drawn with heavy black outlines, flat blocks of color, and a simple X for a mouth. Miffy appears in more than 30 books that have sold over 85 million copies worldwide.

Who created Miffy®? Miffy® was created by Dutch artist and graphic designer Dick Bruna in 1955. Miffy® is a trademark of Mercis bv.

Will Madame Alexander release more Miffy® products? Madame Alexander has said that additional Miffy® products and collaboration details will be announced at a later date. The October 1, 2026 launch is the first release in the collaboration.

About Madame Alexander
For over 100 years, Madame Alexander Doll Company has helped create "Kind Kids for Generations" through creativity and love through doll play. Madame Alexander herself envisioned dolls as valuable learning tools to teach children empathy, compassion and responsibility. Drawing upon decades of dollmaking heritage and expertise, Madame Alexander dolls are made with unmatched quality, so they can be cherished for years to come. All Madame Alexander dolls are beautifully designed with the credo "love is in the details" ® in mind to encourage a lifetime of play and collecting. Dolls and related accessories are available in all tiers of retail distribution in the U.S., select markets internationally, and online at madamealexander.com, Amazon.com, Walmart.com and Target.com.

About Miffy
Miffy was "born" on June 21, 1955, when Dutch artist Dick Bruna first drew the character to entertain his young son whilst on a rainy seaside holiday in Holland. The series of picture books which followed used simple illustrations and rhyming text to explore the universal experiences of childhood, earning Bruna international critical acclaim as an author and artist. The Miffy books have sold more than 90 million copies and have been published in more than 50 languages. Merchandise is sold across five continents, there are several musicals, a Miffy movie and a TV series. Mercis bv is the worldwide licensor and rights owner for Miffy, and Joester Loria Group is the North American licensing agent for Miffy.

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SOURCE Madame Alexander