Madame Tussauds Announces Award-Winning Pop Idol and R&B Star Justin Bieber is the Newest Celebrity to be Immortalized in Wax

NEW YORK, LONDON and AMSTERDAM, Feb. 22, 2011 /PRNewswire/ -- Following the release of the highly anticipated 3-D documentary Never Say Never, Madame Tussauds announced today that Grammy-nominated POP/R&B singing-sensation Justin Bieber will be the next celebrity to be immortalized in wax.  Bieber's figure will make its world debut this March at three Madame Tussauds attractions—New York, London and Amsterdam.

"I'm honored to be getting my own wax figures at Madame Tussauds New York, London and Amsterdam," Bieber said. "To be immortalized in wax alongside some of my idols - Michael Jackson, Prince, Beyonce and my mentor, Usher - is incredibly exciting and very cool."

Bieber was an enthusiastic participant of the four month-long figure creation process, spending time with a team of Madame Tussauds studio artists who took hundreds of precise measurements and photos of the singer to ensure the figure captures his signature style and of course, his signature locks.

"Justin Bieber is one of today's biggest stars, and we are thrilled to be able to give his fans and our visitors - who have been requesting that we create Justin's figure since he burst onto the scene - a preview of his wax likeness before its world premiere in March," said Bret Pidgeon, General Manager Madame Tussauds New York.

With over 9 million albums sold worldwide at just 16 years old, Justin Bieber's star continues to rise. He has won four American Music Awards, including Artist of the Year; he was also nominated for two Grammy Awards, including Best New Artist; published a New York Times best seller, First Step 2 Forever; and guest starred on "Shaq Vs." and "CSI". With millions of fans that have caught "Bieber Fever," Justin is admired for his talent, charm and generous support of charities such as Pencils of Promise.

About Madame Tussauds New York:

Madame Tussauds New York is celebrating its 10th anniversary as the interactive "must do" attraction in the heart of Times Square, providing guests with unique opportunities to create memories with some of the world's biggest icons. New wax additions include Lady Gaga, Taylor Swift, Kim Kardashian, Sean "Diddy" Combs, Robert Pattinson, the Jonas Brothers, Carrie Underwood, as well as President Barack Obama and First Lady Michelle Obama. Madame Tussauds' interactive exhibits include Cinema 4D, now featuring the "Polar Express 4D Experience"; the "Bollywood Zone," where visitors have the chance to re-create the experience of being on a Bollywood film set with Shahrukh Khan and Amitabh Bachchan (or their wax figures, at least); and the "Sports Zone", which allows guests to interact with some of the world's most famous athletes, including Yao Ming, Serena Williams, Derek Jeter and David Wright. Prominently located in the heart of Times Square, Madame Tussauds New York is open 365 days a year at 10 a.m. Visit www.nycwax.com or call (800) 246-8872 for more information.

SOURCE Madame Tussauds New York