Made By Dyslexia Takes 'What is dyslexia?' to 100 million Screens Worldwide

Jeremy Irons and Liv Tyler lend their voices to global campaign launching in New York and spanning all 50 US states and seven continents.

NEW YORK, Oct. 1, 2026 /PRNewswire/ -- Global charity Made By Dyslexia today launches an ambitious campaign to take its short animation What is dyslexia? to 100 million screens worldwide for Dyslexia Awareness Month, helping every dyslexic child understand that dyslexia is a brilliant and different way of thinking.

Featuring Academy Award-winning actor Jeremy Irons and Liv Tyler, alongside Jaalen Best and 13-year-old actress Hope Day, the film premieres today at New York's SVA Theatre before travelling across all 50 US states and all seven continents.

From classrooms to cinemas, libraries, universities, workplaces and homes, the film will appear in extraordinary locations - from Mount Kilimanjaro to Antarctica, India and London's iconic Piccadilly Lights. Virgin Atlantic will also show the film onboard through its inflight entertainment platform.

This comes as new Made By Dyslexia research finds that 87% believe dyslexia comes with strengths, yet 74% say their school has little or no understanding of these.

Made By Dyslexia is working with the International Dyslexia Association, Decoding Dyslexia, schools and universities to bring the film to communities across every US state.

The animation follows Lola, a young girl who is taken on a journey to discover the remarkable strengths of dyslexic thinkers throughout history. It highlights that dyslexics process information differently, resulting in both challenges – such as spelling, reading and writing – and powerful strengths, including problem solving, imagination and storytelling.

Erin Brockovich, Made By Dyslexia ambassador, said:

"Every dyslexic child deserves to know there is nothing wrong with the way their brain works. What Is Dyslexia? puts that message into a simple, powerful animation that we're taking around the world, so millions of children can see it for what it really is: a different way of thinking with incredible strengths."

Kate Griggs, Founder of Made By Dyslexia and Executive Producer, said:

"Dyslexic Thinking is recognised as a skill on LinkedIn. It's a brilliant and different way of thinking and children deserve to know this. That's why we're taking this film to 100 million screens."

Academy Award-winning actor Jeremy Irons said:

"This is a movement to change the story of dyslexia, and reaching 100 million screens with this beautiful animation gives us an extraordinary opportunity to make that change heard around the world. I'm very proud to be part of it."

Actor Liv Tyler said:

"The creative side of my Dyslexic Thinking has shaped so much of my career. Growing up in a family where there was lots of imagination and creativity, I learned to see things differently. Dyslexia has helped me think visually and connect with stories in a deeper way."

The charity is asking people everywhere to host film screenings and watch parties or watch and share the film online - whatisdyslexia.org

For more info contact Alice Harper, [email protected], +447584 517772

SOURCE Made By Dyslexia