"Made for You" Quarterly Theme Concludes 50th Anniversary Celebration of the NIV Commissioning

GRAND RAPIDS, Mich., Oct. 6, 2015 /PRNewswire/ -- To celebrate the 50^th anniversary of the commissioning of the world's most read modern-English Bible, the New International Version (NIV), Zondervan and Biblica have partnered on a year-long campaign featuring quarterly themes that recognize the different ways the NIV has impacted the Christian church. Today commences the fourth and final theme of the year: Made for You.

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For the past fifty years, the Committee on Bible Translation (CBT) has been continuously refining the NIV to ensure that it is Made for You. The CBT works hard to maintain the virtues that has made the NIV the most read and most trusted English translation in the world: accuracy and readability. To achieve this, the CBT persistently studies the latest biblical scholarship and consults a database of over 4.4 billion words that identifies trends in global English usage. Thanks to the continued work of the CBT, the NIV is the most trusted modern-English Bible in existence, making it ideal for reading, preaching and studying God's Word.

"I trust the NIV because it represents no single method of theology, no single strain of Christianity. It has a broad base, broad appeal, and isn't trying to promote any particular agenda," said Rick Warren, Pastor of Saddleback Church. "And it's easy to read. It's understandable and people can use it… When you use the NIV, you spend less time on interpretation and more time on application, because the text speaks for itself."

The NIV is, more than any other translation, the most highly supported translation for study with over 50 Bible commentaries, dozens of reference works, and hundreds of Bible study guides and other resources available. Among these resources is the free NIV 365-Day Devotional Reading Plan, which has reached over 200,000 subscribers since January 2015, providing readers with a new NIV scripture passage and insight every day. In addition, Zondervan recently released the all-new NIV Zondervan Study Bible, focused on "unpacking God's story," first book-by-book, then as collections of biblical literature, and finally tracing the Bible's complete witness to the Gospel.

"Our goal is to give everyone, no matter where they are in life, access to the Bible that is right for them," said John Kramp, SVP and Bible publisher for HarperCollins Christian Publishing. "There are hundreds of styles and tailored Bibles complete with devotionals and relevant resources specific to women, men, children, new believers, and those going through major life events, such as marriage, recovery, loss or cancer.  And to ensure everyone has access to the Bible, there are multiple formats, including dozens of NIV eBooks and NIV mobile apps."

One of those, the free NIV 50^th Anniversary Mobile app launched earlier this year, providing its 50,000+ users with mobile access to the complete NIV text, as well as study notes and daily devotional readings, and much more.

To learn more about the 50^th Anniversary campaign, and to view the Made for You video, along with additional content, visit www.thenivbible.com.

About Zondervan
Zondervan is a world-leading Bible publisher and provider of Christian communications.  Zondervan, part of HarperCollins Christian Publishing, Inc., delivers transformational Christian experiences through its bestselling Bibles, books, curriculum, academic resources and digital products. The Company's products are sold worldwide and translated into nearly 200 languages. Zondervan's offices are located in Grand Rapids, MI.  For additional information, please visit www.zondervan.com.

About Biblica
For over 200 years, Biblica has provided God's Word so people can enter into a relationship with Jesus Christ and be formed by him. The Colorado Springs-based non-profit organization works in Africa, East Asia Pacific, Europe, Latin America, Middle East/North Africa, North America, and South Asia.  Biblica translates and publishes the complete Bible into the world's 100 most widely spoken languages and is the translation sponsor and worldwide publisher of the New International Version® (NIV®) Bible, the most widely used contemporary English translation in the world. For additional information, please visit www.biblica.com.

SOURCE Zondervan

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