MILAN, Nov. 28, 2017 /PRNewswire/ -- Lanieri US Fashiontech Insights - research conducted online by YouGov for made-to-measure fashion ecommerce Lanieri.com - shows half (49%) of US adults are interested in buying customized items. 3% of these Americans are likely to spend +1.000$ in made-to-measure products, with an estimated turnover of +4$ billions*. The survey gives a full view about customisation and the main trends in the digital transformation of this industry, with millennials** to become the most interesting cluster in the next five years.
1 in 5 Americans (21%) bought customised items last year: millennials are the highest among the other age groups (34%) and would be willing to spend more money (42%) to purchase customized items than on non-customized items.
51% of people interested in purchasing customised items would look for these garments online because they tend to be cheaper than in store and 68% would choose retailers with a great customer service and free shipping. Though, brick-and-mortar shops still have a strong role in the customer decisions: 41% of Americans would prefer to buy customised items, but only if they could see them in a store before purchasing.
Almost 1 in 3 (29%) would prefer to purchase high quality, customized Italian fashion items online.Millennials are the greatest fans of Italian style (41%).
While 70% of Americans are worried about the use of their personal information for marketing purposes - with over 55's more worried (80%) than millennials (53%) - about 1 in 4 Americans (23%) would like to speak with a chatbot that gives 24/7 personalised shopping assistance based on personal information.
"The FashionTech industry is exploding with the growing demand for made-to-measure items. By offering users from over 50 countries the ability to configure and order their custom Italian suits, Lanieri is a very representative case in this industry. The newly published research shows a growing trend that goes hand in hand with the Millennials' positive attitude toward online made-to-measure and the increase in their spending capacity," said Simone Maggi, CEO, Lanieri.com.
*(American population source: Census). **18-34 years old
All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 1201 adults. Fieldwork was undertaken between 21th - 26th September 2017. The survey was carried out online. The figures have been weighted and are representative of all US adults (aged 18+).