Madhava Launches Into Sweet New Categories

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Apr 29, 2016, 01:33 ET

LONGMONT, Colo., April 29, 2016 /PRNewswire/-- Madhava Natural Sweeteners is a pioneer in the natural sweeteners industry and has continued to evolve since its inception over 43 years ago. Madhava recently announced the debut of 3 new product lines: Organic Cassava, Kids Organic Honey Water and Organic Honey Pairings.

Madhava's Organic Cassava is a fructose free sweetener made from the root of the cassava plant and adds natural sweetness to your favorite foods and beverages.

Kids Organic Honey Water is the bee's knees! It's sweetened using only Madhava's Organic Honey. Pure, delicious, healthier hydration that both moms and kids can love. Pretty sweet, right?

Madhava's Organic Honey Pairings are flavored raw honeys that will sweeten up any occasion.

Organic Cassava is a fructose free, Non-GMO liquid sweetener made from the root of the cassava plant. Natural enzymes are used to convert raw cassava into this sweet, neutral-flavored syrup that can be used to sweeten your favorite foods and beverages. Organic Cassava comes in a 16.25oz squeeze bottle and began appearing on shelves in April 2016.

Kids Organic Honey Water is the bee's knees! It's sweetened using only Madhava's Organic Honey and a splash of fruit juice. It's just pure, delicious, healthier hydration that both moms and kids can love. Available in Fruit Punch and Yumberry flavors, you can find the 6-Pack/10oz bottles at Target starting May 2016.

Organic Honey Pairings are flavored raw honeys that will sweeten up any occasion. Organic Honey Pairings, offered in a 12oz squeeze bottle, will be hitting shelves in June 2016 and can be found in the following 5 flavors:

Organic Honey Loves Tea: Lemon Ginger Zest and Vanilla Lavender
Organic Honey Loves Cooking: Savory Hickory Sage
Organic Honey Loves Breakfast: Cinnamon Brown Sugar
Organic Honey Loves Sandwiches: Banana

The recent additions to the company's portfolio adhere to Madhava's mission to provide healthier sweet food choices that people trust and love. "We offer healthier sweet choices because we know that is what consumers across the country are looking for. Our goal is to satisfy the needs of our consumers by providing a sweetener for everyone and every occasion," said Debbie Carosella, CEO of Madhava Natural Sweeteners.

About Madhava Natural Sweeteners

Madhava was born from one honey enthusiast and a swarm of hardworking honeybees. Since our humble beginnings in 1973, our efforts have blossomed beyond honey. We have become a trusted leader in natural sweeteners, dedicated to providing healthier alternatives to highly processed, refined sugars and artificial sweeteners. We're on one naturally sweet mission, to create better-for-you options for all of your favorite sweet treats. Visit MadhavaSweeteners.com or find us on Facebook, Twitter, Instagram and Pinterest. Pure. Natural. Scrumptious, Sweet!

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SOURCE Madhava Natural Sweeteners