Madison Avenue Social Launches Cross Pens Campaign to Help Fight for Peace Against Gun Violence;
Liberty United Collaborates with Cook County, IL Sheriff's Office to make illegal guns into Cross pens that fund programs for at-risk kids.
"Transform a Gun. Transform a Life."
NEW YORK, Oct. 31, 2017 /PRNewswire/ -- Madison Avenue Social today launches an important cause-campaign designed to illuminate the collaboration between Cross Pens, Liberty United and their work with the Cook County Sheriff's Office in Illinois. Focused on the critical mission "Transform a Gun. Transform a Life," the social media campaign raises awareness of a joint program that helps transform the remnants of confiscated illegal guns and ammunition into handcrafted Cross X Liberty United Collector's Edition Pens.
The initiative aims to shift cultural mindset and encourage the creation of writing instruments as weapons, in the fight for peace against gun violence on US city streets. Liberty United then donates 20% of profits to fund safety and education for at risk children growing up with the threat of gun violence.
Founded in May 2017 as the first the social media creative agency grounded in mobile tech, Madison Avenue Social's work with A.T. Cross and Liberty United demonstrates the provocative nature that social media agency takes, as it works to "evoke emotion" in each of their client's diverse social media communications.
"Each year more than 17,000 American children fall victim to gun violence. Just one child is one too many," said A.T. Cross CEO, Robert P. Baird, Jr. "Our partnership with Peter Thum and Liberty United allows us to do our small part to help address this. Mad Ave Social's creativity is an integral part of the program that's given us power to create broad awareness for our messages almost immediately, so that we can help make a difference."
The serial number on each Cross X Liberty United Collector's Edition Pen was the exact registration number on the illegal confiscated gun. The pens bear different numbers, reflecting the last record of each gun that was used for illegal purposes. Twenty percent of Liberty United profits help provide safety and education for at-risk children growing up under the constant threat of gun violence.
In addition to the Cook County, IL Sheriff's office, other US city police departments in New Orleans, LA, Newburgh, NY, Philadelphia, PA and Syracuse, NY are partnering with Liberty United and Cross Pens to expand this national effort.
To date, Liberty United has received more than 5,000 illegal guns that have been destroyed and funded programs helping over 3,000 at-risk children.
"Our work on behalf of Cross and Liberty United is one of the most emotion-evoking campaigns we have produced to-date," said Mad Ave Social President, Deirdre Catucci. "We hope our work will put issues of gun violence prevention on the kitchen table. It's a profound responsibility which we take very personally."
Mad Ave Social Creative Assets:
Cross/Liberty United - Instagram (which also runs on FB, TW & LI)
- https://www.instagram.com/p/BYv2Huwlv73/?hl=en&taken-by=crosspens
- https://www.instagram.com/p/BY6MM-Xn0E3/?hl=en&taken-by=crosspens
- https://www.instagram.com/p/BZMTEW1nRf7/?hl=en&taken-by=crosspens
About Liberty United
Liberty United is a social enterprise that transforms illegal guns into jewelry, accessories and art to reduce gun violence. Their mission to reduce gun violence funds programs to protect and educate at-risk children who are growing up with gun violence across the US. The venture is the brainchild of American entrepreneur and businessperson Mr. Peter Thum and Cara Buono, an American actress, who stars in "Stranger Things" on Netflix. To date, Liberty United has received more than 5,000 illegal guns that have been destroyed and funded programs helping over 3,000 at-risk children. Transform a gun. Transform a life. For more information, please contact https://libertyunited.com/
About the Cook County, IL Sheriff's Office
The second largest Sheriff's Department in the United States, employs more than 6,800 officers, deputies and civilians. Cook County is a county in Illinois. It is the second largest county in the United States. As of 2015, the population was 5.2 million. Its largest city and the county seat is Chicago, the third largest city in the United States. For more information, visit http://www.cookcountysheriff.org/
About CROSS
The story of the CROSS brand begins in 1846 when artisan Richard Cross, in partnership with his son Alonzo Townsend Cross, revolutionized fine writing instruments. Their early mark of entrepreneurial excellence included tools refined through more than 100 patents and accented by the spoils of the California gold rush. Still positioned to set the bar for what it means to symbolize achievement, human potential and usable luxury, CROSS seeks to provide those possessing extraordinary vision and a strong entrepreneurial spirit with the tools needed to make their mark. For more information, visit https://www.cross.com/
About Madison Avenue Social
Madison Avenue Social the first B2P Agency (business to people) that's grounded in mobile tech. Its trademark is "We Evoke Emotion." Every brand has a story to tell. Consumer's emotions create their reality, and with the right words, visuals, and engagement tactics, a brand's audience becomes part of the dialogue. Mad Ave Social finds each brand's unique voice, then turns their story into a conversation. The agency believes that social media is the first and only end-to-end medium that can spark awareness, engage interest, educate benefits, and inspire action, from initial message, all the way through toward brand loyalty and ultimately, advocacy. For more information, visit, https://www.madisonavenuesocial.com/
Media Contact:
Lynne Collins
[email protected]
1-646-286-4724
@LyCaLo
SOURCE Madison Avenue Social
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