Madison Sourdough Moving to Willy St

MADISON, Wis., March 22 /PRNewswire/ --In April 2010, Madison Sourdough will move from their current location at 6640 Mineral Point Road on the west side of Madison WI to 916 Williamson St.  The new downtown location will have more than 4000 square feet, approximately double the current size, and will include 1000 sq ft for retail, an indoor staging area for deliveries, and a 100% increase in production space.  The retail area will feature large custom displays for bread and pastry, plus seating for about 50 people.  The company plans to serve breakfast, lunch, an expanded line of artisanal bread and pastry, plus fair trade coffee and espresso drinks.  The breakfast and lunch menus will highlight the company's bakery products and will emphasize fresh, seasonal ingredients sourced locally.  The lunch menu will include six sandwiches, soups and salads, plus daily specials.

The primary reason for the move is the growth of the company and the limitation of space and infrastructure at the current location.  Co-Owners, David Lohrentz and Andrew Hutchison wish to move to a location with more space, and better visibility and foot-traffic in order to facilitate the growth of the retail operation. The company was originally founded on Willy St in 1994 by previous owner, Cameron Ramsay, and the company still has many loyal customers who live on the isthmus.

Another reason for the move is the proximity to wholesale customers.  Madison Sourdough currently delivers fresh bread and pastry seven days a week to 40 restaurants, grocery stores, coffee shops, and specialty shops in Greater Madison.  The company also sells its products at the Westside Community Market and Dane County Farmers' Market in Madison.  Currently, none of the wholesale customers or markets are within a 1.5 mile radius of the company.  After moving, 12 of the company's 40 wholesale customers plus the downtown Farmers' market will be within 1.5 miles.

Madison Sourdough customers will have access to 19 nearby off-street parking spaces at 924 Williamson St.  There will also be several spaces of 15 minute parking in front of the building.  The hours of retail operation will be 6:30 AM to 5:00 PM, seven days per week.

The expansion will lead to the creation of six full time jobs and four part-time positions.

SOURCE Madison Sourdough