Magic Logix Announces Launch of E-Commerce Site in Mexico

DALLAS, March 26, 2013 /PRNewswire/ -- Magic Logix is proud to announce the launch of www.Shoepacabras.com, a new destination for buying shoes online in Mexico. The year-long project resulted in a visually engaging, PCI (payment card industry) compliant site that allows shoppers to see the best deals on everything from running shoes to boat shoes to flip flops for adults and children. Shoepacabras sells brands including Adidas, New Balance, Nike, Puma, Reebok, Skechers, and Vans, among others.

(Logo: http://photos.prnewswire.com/prnh/20130326/LA83262LOGO)

Shoepacabras, one of a small handful of ecommerce sites in Mexico, sells and ships exclusively within the country and was created using Magento Enterprise, a specialized version of Magento's e-commerce software. This ensures better security and speed for the site, as well as the ability to process coupons and gift cards. Magic Logix's team of developers, including Magento-certified developers Sam Timalsina and Brady Matthews created the site from scratch. Taking into account special e-commerce measures in Mexico, the team crafted custom modules for payment, shipping, address verification and tax receipt creation. Shoppers can pay via PayPal or a major credit card.

"We are delighted with the site and know shoppers will be as well," Magic Logix CEO Hassan Bawab said. "Given the magnitude of inventory Shoepacabras must maintain, this was a perfect opportunity for us to use our custom resources to complete an otherwise overwhelming task, uploading information on thousands of products."

Internet usage in Mexico is growing rapidly, though the actual number of Internet users is still quite small when compared to large developed nations such as the U.S., Germany, Japan, etc. The current 1.3 million users amount to only 1.34 percent of the current population of 97 million; however, this number is projected to increase to 7.5 million in 2003. In Latin America, Mexico has the second-largest number of top-level domain registrations after Brazil (404,873 for Mexico versus 446,444 for Brazil as of January 2000). Mexico leads Latin America in new top-level domain registrations for the year ending in February 2000 (a 259-percent increase versus 150 percent for the next fastest-growing country, Colombia). Despite the recent rapid growth, Mexico still lags far behind the leading countries in the toplevel domain measure. There are, of course, other measures that could be used. For example, the director of the Mexican subsidiary of the Internet firm iBest claimed that in June 2000 "Mexico has only 3,000 Web sites, 0.3% of the number in the U.S. and 15% of that in Brazil"  (BNamericas.com 2000b).

Shoppers can share their buying experience with friends on Facebook, Twitter, Tumblr, Google+ and Pinterest.

About Magic Logix - Global Digital Marketing Agency

Headquartered in Dallas, Texas, Magic Logix is a leading global digital marketing agency that drives client business growth by merging creativity, technology and online marketing. Through proprietary client intake, workflow and project management processes, Magic Logix consistently yields top quality results, client satisfaction and long-term relationships. Through continual discovery of new industry best practices and partnerships with industry leaders, Magic Logix delivers world class business expansion solutions to mid-sized to Fortune 500 companies and government agencies. Magic Logix continually ranks internationally in the top ten Web Design, SEO and Web Development firms by Top SEOs, Best Web Design Agencies, Interactive Media, Communicator Awards, Tech 200, is GSA certified and a fast growth company in Inc. 500. Our in-house staff works closely with clients to provide completely customized solutions using the latest technologies, best practices and originally developed approaches to produce top-quality ecommerce solutions, marketing automation tools, custom content management system (CMS) and customer relations management (CRM) integration, and dynamic Web presentations. For more information, please visitwww.magiclogix.com.

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SOURCE Magic Logix