Magic Software Enterprises' ISV Wins Prestigious Award for uniPaaS-based MRP Solution

- FactoryMaster's Flexible Software Infrastructure Proves Successful in Turbulent Economic Times

Dec 09, 2010, 03:56 ET from Magic Software Enterprises Ltd.

BRACKNELL, England, Dec. 9, 2010 /PRNewswire-FirstCall/ -- Magic Software Enterprises (UK) Ltd., a subsidiary of Magic Software Enterprises Ltd. (Nasdaq: MGIC), a global provider of cloud and on-premise enabled application platform  and business integration solutions, announced that one of its major independent software vendors (ISV), FactoryMaster Ltd, has won Best Business Value Award in the National ICT Excellence Awards 2010. The company was recognised for its FactoryMaster Material Requirements Planning (MRP) manufacturing software solution, which is based on Magic Software's uniPaaS application platform.

Darran Neary, technical director at FactoryMaster, said: "We were able to demonstrate 'business value' through our rapid growth during this tough economic period. uniPaaS gives flexibility to our software infrastructure and allows us the ability to offer different modes of deployment according to customer needs. uniPaaS has enabled us to extend our global reach as we can successfully enter completely new vertical markets, both nationally and internationally, in a very short period of time."

Using Magic Software's uniPaaS application platform, FactoryMaster's software provides flexible and intuitive solutions to manufacturing, warehousing and wholesale industries. The company has seen substantial success in the last quarter due to moves into new business areas, including food and drink manufacturers, process engineering, and electronics manufacturers.

David Akka, Managing Director, UK, Eire & Nordic, Magic Software Enterprises (UK) Ltd, comments: "We are delighted for FactoryMaster to have won this prestigious award. It is a great endorsement of the flexibility of uniPaaS that they are able to respond so quickly to changes in market demands for new technology platforms and that they can compete successfully on a global level."

Magic Software's uniPaaS uses a metadata-driven engine that allows users to develop, run and maintain a combination of deployment modes, including desktop, client/server, HTML Web Applications, mobile and Web 2.0 RIA, for the cost and time-consumption of a single development effort and code-base.

Magic Software is encouraging ISVs/developers to pre-register for uniPaaS Jet, a free full application platform that is coming very soon at http://web.magicsoftware.com/coming-soon-unipaas-jet--free-single-user-edition-application-platform/

About the ICT Excellence Awards

The Annual ICT Excellence Awards, were established in 2005 and are managed by ICTWM, an organisation geared to fostering innovation and building a thriving technology community in the West Midlands. The awards showcase successful and innovative ICT companies and public sector organisations, of all types and sizes, while providing recognition of their teams' hard work and commitment.

About FactoryMaster

FactoryMaster was founded in 1996, and has been providing the wholesale and manufacturing industries with best-of-breed software solutions for more than ten years. Based at Hartshill in the West Midlands, the company has more than 200 customers in all manufacturing sectors from aerospace to food and drink, and has distribution outlets across the EU, as well as the US and Asia.

About Magic Software

Magic Software Enterprises Ltd. (NASDAQ: MGIC) is a global provider of on-premise and cloud-enabled application platform solutions – including full client, rich internet applications (RIA), mobile or Software-as-a-Service (SaaS) modes – and business and process integration solutions. Magic Software has 13 offices worldwide and a presence in over 50 countries with a global network of ISVs, system integrators, value-added distributors and resellers, as well as consulting and OEM partners. The company's award-winning, code-free solutions give partners and customers the power to leverage existing IT resources, enhance business agility and focus on core business priorities. Magic Software's technological approach, product roadmap and corporate strategy are recognized by leading industry analysts. Magic Software has partnerships with global IT leaders including SAP AG, salesforce.com, IBM and Oracle. For more information about Magic Software and its products and services, visit www.magicsoftware.com, and for more about Magic Software industry-related news, business issues and trends, read the Magic Software Blog.

Except for the historical information contained herein, the matters discussed in this news release include forward-looking statements that may involve a number of risks and uncertainties. Actual results may vary significantly based upon a number of factors including, but not limited to, risks in product and technology development, market acceptance of new products and continuing product conditions, both here and abroad, release and sales of new products by strategic resellers and customers, and other risk factors detailed in the Company's most recent annual report and other filings with the Securities and Exchange Commission.

Magic is the trademark of Magic Software Enterprises Ltd. All other trademarks are the trademarks of their respective owners.

Press contacts:

UK

Vitis PR Agency

Tel: 0121 242 8048

Email: ranbir@vitispr.com or

sara@vitispr.com

Web: www.vitispr.com

USA

International

Cathy Caldeira

Tania Amar

Metis Communications

Magic Software Enterprises

Tel: +1-617-236-0500

Tel. +972 3 538 9292

Email: magicsoftware@metiscomm.com

Email: tania@magicsoftware.com

SOURCE Magic Software Enterprises Ltd.



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