Magic Software's uniPaaS Jet Viral Marketing Campaign Announced at RAWards 2010 Ceremony

HOLLYWOOD, Calif., Dec. 20, 2010 /PRNewswire/ -- Magic Software Enterprises Ltd. (Nasdaq: MGIC), a leading provider of cloud and on-premise application platform and business integration solutions, announced today that its upcoming uniPaaS Jet edition was featured in its exclusive Marquee sponsorship of the RAWartists.org viral video competition featuring the work of emerging artists across the United States.

"RAWartists.org is all about featuring the work of a mostly younger generation of emerging artists," says Heidi Luerra, founder of RAWartists.org. "We think uniPaaS Jet is an ideal sponsor because of its similar goals of bringing the vision of an accelerated development process to a new generation of software developers. Our artists will be invited to showcase their amazing talents in the uniPaaS Jet viral video competition, thereby focusing the attention of a powerful social media system on both emerging artists and uniPaaS Jet."

The competition rules were announced at the RAWards 2010 ceremony held December 17th at the Music Box in Hollywood, California where the RAWartists.org community gathered to honor its emerging artists. Videos selected for the final competition will be released across powerful social media networks and judged based on total views received before the competition deadline.

"Even prior to the official release of uniPaaS Jet, the viral engine propelling it forward is taking off," said Regev Yativ, CEO of Magic Software Enterprises Americas. "We are happy to work with these amazing people. We consider uniPaaS to be the tool we provide to software developers so they can create their artwork, their own masterpiece. As these videos featuring the work of superb artists in a variety of creative endeavors are seen, we will take great satisfaction in promoting uniPaaS Jet as the sponsor of such a broad range of creativity."

About RAWartists.org

RAW natural born artists is an independent arts organization, for artists, by artists. RAW brings together a creative community of up and comers online and offline through local grassroots showcases, and an online powerhouse of digital portfolios. RAW hand-picks and showcases underground talent in film, fashion, music, art, hair styling, makeup artistry, photography and the performing arts. These showcases are multi-faceted art events that feature the up and comers to the public, industry professionals and press. The showcase events are hosted on a local level bringing together a neighborhood of artistic expression in one event. RAW operates in 6 cities across California. In February 2011, RAW will blanket the country with monthly showcases in 22 cities across America.

About Magic Software

Magic Software Enterprises Ltd. (Nasdaq: MGIC) is a global provider of cloud and on-premise application platform solutions – including full client, rich internet applications (RIA), mobile and Software-as-a-Service (SaaS) modes – and business and process integration solutions. Magic Software has 13 offices worldwide and a presence in over 50 countries with a global network of ISVs, system integrators, value-added distributors and resellers, as well as consulting and OEM partners. The company's award-winning, code-free solutions give partners and customers the power to leverage existing IT resources, enhance business agility and focus on core business priorities. Magic Software's technological approach, product roadmap and corporate strategy are recognized by leading industry analysts. Magic Software has partnerships with global IT leaders including SAP AG, salesforce.com, IBM and Oracle. For more information about Magic Software and its products and services, visit www.magicsoftware.com, and for more about Magic Software industry-related news, business issues and trends, read the Magic Software Blog.

Except for the historical information contained herein, the matters discussed in this news release include forward-looking statements that may involve a number of risks and uncertainties.  Actual results may vary significantly based upon a number of factors including, but not limited to, risks in product and technology development, market acceptance of new products and continuing product conditions, both here and abroad, release and sales of new products by strategic resellers and customers, and other risk factors detailed in the Company's most recent annual report and other filings with the Securities and Exchange Commission.

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SOURCE Magic Software Enterprises Ltd.