Magisto Brings Its Magic To Android

App Allows Android Users to Create Mini-Movies Directly from Smartphone Cameras and Galleries

Video Service has Edited Seven Million Clips from More than One Million Users

Aug 28, 2012, 07:15 ET from Magisto

TEL AVIV, Israel and NEW YORK, Aug. 28, 2012 /PRNewswire/ -- Magisto, recently named by WIRED as one of "Europe's 100 Hottest Startups," today launches its video service for Android devices. Android users are the first to be able to take advantage of the Magisto experience directly from their device cameras and video galleries.  After shooting a video with the phone's default camera, users have the option to create a Magisto mini-movie directly from their gallery.  The free application, which also features similar components to Magisto's iOS app, works with Android versions 2.3.3 and above and is currently available on Google Play.

Magisto transforms ordinary videos into unforgettable mini-movies—complete with special effects and music—in just one click.  In seven months, Magisto has already enabled more than one million people to preserve almost seven million favorite moments into fun, high-quality, shareable video memories.

"In the past few months, we have worked to build an exceptional user experience and have made millions of memorable and emotionally impactful mini-movies for people," said Oren Boiman, co-founder and CEO of Magisto.  "The majority of our users have told us they love the results by rating their videos a 5 out of 5.  This tells us that we are ready to scale the experience, starting with Android."

Magisto also has been collaborating with Google to further enhance its user experience for phones and tablets running Android 4.1 (Jelly Bean) and, in the next few weeks, will release an updated version of the app that's optimized for high-definition videos.

While the Magisto app is free, premium monthly and yearly services will soon be added to the Android app that allow for longer uploads, more video storage and unlimited downloads.  These premium services are currently available for iOS and Web users.

Magisto-made mini-movies can be shared through Facebook, Twitter, YouTube or the Magisto community.  In the near future, the company plans to take more aggressive steps in the social mobile video space.

Added Boiman, "Personal video is inherently social and quite personal as it mostly deals with friends and family events. A significant portion of our users use email to share their video memories, but we believe there is a better way and are working on solutions geared towards improving that."

Magisto is available on the Web at and through YouTube Create in addition to iOS and Android devices.  Magisto launched on the iPhone in January at CES with conference honors, 4.5 stars in the U.S. iPhone App Store—one of the highest in the video and photography category--and ranked as the top application in a dozen countries.

About Magisto
Magisto, a division of SightEra Technologies, Ltd, launched in 2011 and offers a video editing solution that makes it easy for people to create and share their favorite videos in a click.  Magisto is funded by Horizons Ventures and Magma Venture Partners and is headquartered near Tel Aviv, Israel. 

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SOURCE Magisto