LAS VEGAS, May 21, 2013 /PRNewswire/ -- CTIA -- Cats and kittens seem to get all the attention on the Internet. But research shows that parents are shooting and sharing video more than ever and, for them, their kids are the biggest stars. Magisto research shows that parents are increasingly using video to share their lives—almost as much as photos. More than half (53 percent) of the parents surveyed take videos so that they can share them, fast approaching the 61 percent who take pictures to share. 

(Photo: http://photos.prnewswire.com/prnh/20130521/NY17883-INFO)

PlayScience global research firm and Magisto, the automatic video editing solution that turns everyday videos and photos into movie magic, found that role of video is dramatically changing. Parents are now using video to shoot and share moments from their everyday lives instead of just special occasions such as weddings or graduations. Video is 300 percent more likely to be shared if the subject is kids, the most often recorded subject, over a "special moment."

• Sixty percent of parents film at least three videos a month and nearly half (44 percent) of parents share at least three videos a month 
• Seventy-eight percent share videos immediately after taking them and 60 percent send their videos on the same day

Eighty-eight percent of parents who shoot videos will share them, even though shooting and sharing a video can be a complex task. A majority of parents said they would use video even more if it were less difficult and time consuming. In fact, those who already use software solutions that help with editing are twice as likely to take and send videos.

• More than a third of parents (37 percent) would share more videos if there were an easier way to do so
• Approximately one third of parents would take more videos if they had access to an application that would make it easier to edit (35 percent) or share (31 percent) videos

Smartphones can be credited as a large part of the reason for this increase in shooting and sharing videos and pictures, and are now the device of choice for parents when it comes to these activities. Fifty-three percent of parents are more likely to reach for their smartphone than a traditional video camera when they want to share a video.

"People are turning to video increasingly as a mode of personal communication and actively seeking solutions to simplify video production, sharing and viewing," said Reid Genauer, CMO of Magisto. "With eighty three percent of parents looking for a solution to help better produce their videos, its clear that people want to tell their stories rather than merely document their lives for posterity. One barrier to realizing video storytelling for the mass market is simply solving the perception that creating quality videos is still difficult for the average person."

Infographic Available: For more data on the content being shot and shared, as well as who is doing this sharing, visit http://blog.magisto.com/ to see an infographic that details additional findings by PlayScience and Magisto.

The PlayScience and Magisto research took place in December 2012 through an online survey conducted by PlayScience, a global strategy, research, and design firm located in the U.S., Canada, and France. A nationally representative sample of more than 500 parents of newborns to 18 years old in the U.S. participated in the study.

About Magisto
Driven by artificial intelligence and simple user experience, Magisto is an ecosystem for creating and sharing professional quality personal movies.  It automatically selects the most compelling moments and, like an expert video editor, weaves them together to convey a story with customized styles and music. Magisto can be used across iOS, Android and the Web, and is the highest-rated video creation app in Google Play and iOS App stores.

The company is funded by Horizons Ventures and Magma Venture Partner and maintains its headquarters in Tel Aviv, Israel with offices in New York and California. To learn more, visit http://www.magisto.com.

Find Magisto on Facebook  https://www.facebook.com/Magisto 
Follow Magisto on Twitter @magisto

About PlayScience
PlayScience (www.playsciencelab.com) is a global strategy, research, and design firm located in the U.S., Canada, and France. The company helps other organizations create groundbreaking play and entertainment products, and provides strategic services for some of the largest and most innovative companies in the world.

Media Contacts
Jennifer Roane
104 West Partners
jennifer.roane@104west.com
720-407-6065

Leigh Anne Varney
Varney Business Communication
415.713.0713
la@varneybusiness.com  
@lavarney

SOURCE Magisto