Magisto's "Draw a Video" Editing Tool Enables Android Users To Personalize Their Video Creations By Magically Animating Their Hand-Made Drawings

Feature Combines Artificial Intelligence with DIY for Expanded Creativity in the Art of Personal Movies

Apr 29, 2013, 14:15 ET from Magisto

NEW YORK, April 29, 2013 /PRNewswire/ -- Magisto -- creators of the easy-to-use automatic video editing solution that turns everyday videos and photos into movie magic—announced today at TechCrunch Disrupt NY 2013 the launch of Draw a Video, its latest creativity tool that allows users to add hand-drawn special effects to their personal video creations.  For the first time, Android device users can sketch directly onto their videos and have them automatically analyzed and animated with Magisto's artificial intelligence – imagine a hand-drawn bird whose wings automatically become animated.  Draw a Video is the newest product feature introduced by the company following the addition of smart photo editing that pairs photos with its core video production features.  Magisto downloads have grown from a total of 3 million downloads as of January of this year to over 7 million with over 1 million downloaded in the month of March.

The easy-to-use Draw a Video feature will allow users to add homemade creative flair to their personal movies by giving them access to a host of unique special effect options that can be used for sketched transitions, video frames and handwritten video titles.  With just a touch of a finger, users can "draw" in their desired effects, letting Magisto's artificial intelligence select the most compelling moments within the video to insert a user's personalized creative touches.  Magisto's demo video of the Draw a Video feature can be found at and two sample videos can be viewed at and

Said Oren Boiman, CEO of Magisto, "Draw a Video is one of the most exciting features we've ever released. It gives the user an infinite creative pallet for personalizing their movies and telling their stories. In keeping with our dedication to ease of use, the interface is simple and just plain fun."

"As Android continues its expansive growth across the globe," adds CMO Reid Genauer,  "we felt it was important to provide the growing base of Magisto enthusiasts on the Android platform easy-to-use features that complement larger screen sizes.  Draw a Video works on all Android devices and is fantastic on devices like Samsung's Galaxy Note or Google's Nexus 7."

Magisto was recently selected as an Official Honoree for the 17th Annual Webby Awards.

About Magisto
Driven by artificial intelligence and simple user experience, Magisto is an ecosystem for creating and sharing professional quality personal movies.  It automatically selects the most compelling moments and, like an expert video editor, weaves them together to convey a story with customized styles and music.  Magisto can be used across iOS, Android and the Web, and is the highest-rated video creation app in Google Play and iOS App stores.

The company is funded by Horizons Ventures and Magma Venture Partner and maintains its headquarters in Tel Aviv, Israel with offices in New York and California. To learn more, visit

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About TechCrunch Disrupt
TechCrunch Disrupt NY 2013 ( is TechCrunch's fourth annual conference in New York City.  The format combines top thought-leader discussions with new product and company launches.  Morning executive discussions debate timely disruptions in media, advertising and technology while the afternoons are reserved for the Startup Battlefield where 30 new companies will launch for the first time on stage, selected to present from more than 1000 applications received from around the world.  The winning company will receive a $50,000 grand prize and the Disrupt Cup at the conclusion of the conference.  The conference is April 29-May 1, 2013, at the Manhattan Center located at 311 W. 34th Avenue (at 8th Ave.) in Midtown New York.

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SOURCE Magisto