MagnaChip Unveils New MXsensor™ Product Family

SEOUL, South Korea and CUPERTINO, Calif., July 25, 2013 /PRNewswire/ -- MagnaChip Semiconductor Corporation ("MagnaChip") (NYSE: MX), a  Korean semiconductor company with a broad portfolio of analog and mixed-signal products and technologies, today announced a full range of "MXsensor™" intelligent sensor product families featuring 0.18 micron mixed signal & analog technology with low power consumption. The MXsensor™ families target the growing market for applications ranging from smartphone, tablet, and navigation to medical devices. The MXsensor™ families include e-Compass and digital Hall sensors. MagnaChip's intelligent sensors provide cost-effective features such as small form-factor and multi-function integration as a result of its use of 0.18 micron mixed signal & analog technology and advanced design capabilities, as compared to currently available products.

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Sensors are used for many applications and their use is growing rapidly. Furthermore, today's increasingly sophisticated devices require an emerging class of intelligent sensors in mass volume.  For instance, in handheld devices magnetic sensors are essential to implement compass-functionality and to detect the timing of opening and closing of a flip cover. MagnaChip's intelligent sensor families address these magnetic sensor requirements with a new style of design made possible by integrating multiple functions and lowering power consumption utilizing MagnaChip's own proprietary 0.18 micron mixed-signal technology.

MagnaChip is charging ahead with its new 0.18 micron design in its target market segments, as the sensor industry as a whole needs to move to a more cost-effective smart sensor solution in order to meet lower cost and product differentiation objectives in areas such as smartphones. Several factors make the smartphone market particularly compelling for this new intelligent design.

A recent report from the Gartner Group shows smartphone production growing by a CAGR of 61.6% from 2009 to 2012 with unit production continuing to increase due to emerging manufacturers and the growth of 4G / LTE networking. To make smartphones more attractive to consumers, design teams are turning to sensors as one way to differentiate their models by incorporating more user friendly interfaces and an overall better user experience.

According to another recent report issued by Gartner Group, the non-optical sensor market will be growing by a CAGR of 12.1% from 2012 to 2017, which is partially attributed to the increasing number of sensors inside a mobile phone. For models manufactured in 2013, there are typically 12~13 sensors in a smartphone.

The MXsensor™ families include:

• MXM11XX Digital Hall Sensor Family
  • This fully-digitalized Hall sensor features 10-bit ADC (analog-digital converter) and programmable design flexibility. It presents numerous new functionalities over alternatives of conventional Hall switches. The self-calibration mode allows high-precision applications with an inexpensive magnet, while the I2C interface enables device makers to quickly provide value-added features through creative programming. Please see today's accompanying press release for more information about this product.
• MXG1300 e-Compass Sensor Family
  • This new e-Compass features both industry-comparable heading accuracy and power performance with MagnaChip's proprietary magnetic Hall sensor technology. The heading accuracy can enhance the user experience even under harsh magnetic-flux environments, while the better power performance extends battery life time for power-hungry mobile devices. Please see today's accompanying press release for more information about this product.

"MagnaChip's new MXsensor™ solutions are already creating great interest, particularly in the mobile device manufacturing sector," said YJ Kim, Executive Vice President and General Manager of MagnaChip's Display Solutions Division. "We look forward to meeting the needs of the smartphone and tablet communities and other industry sectors with the advanced feature set of the MXsensor™ series through our rapidly growing list of advanced  product offerings."

Availability
MXM11XX and MXG1300 families are currently being sampled and will go into production in Q3 2013. Evaluation kits are available through MagnaChip sales channels.

About MagnaChip Semiconductor
Headquartered in South Korea, MagnaChip Semiconductor is a Korea-based designer and manufacturer of analog and mixed-signal semiconductor products for high volume consumer applications. MagnaChip Semiconductor believes it has one of the broadest and deepest range of analog and mixed-signal semiconductor platforms in the industry, supported by its 30-year operating history, a large portfolio of registered and pending patents, and extensive engineering and manufacturing process expertise. For more information, please visit www.magnachip.com.

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SOURCE MagnaChip Semiconductor Corporation