Maidenform Links Shapewear to Professional State of Mind

A nationwide survey indicates that proper undergarments may enhance work performance

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Sep 29, 2015, 08:04 ET

WINSTON-SALEM, N.C., Sept. 29, 2015 /PRNewswire/ -- Everyone knows the concept: Dress for Success. But what about success under the dress? According to new survey results released by leading intimate apparel brand Maidenform, the connection between work wear and undergarments is undeniable.

Of the survey respondents, 74 percent said they feel more confident when wearing shapewear.
While, 88 percent said confident women are more likely to receive a job promotion. What a woman wears underneath is just as important as her "dress for success" outerwear.

In Addition, of the more than 1,000 women asked about shapewear and the workplace:

72% of women feel they are taken more seriously when they look their best
44% of people feel that confidence is a key factor they look for in a new hire
52% are worried about "tummy bulge"
95% admit to owning clothes that don't fit properly
43% of all women try on more than one outfit each day

To help with these issues Maidenform is introducing its new Targeted Shaping System to simplify the shopping experience and identify the best shapewear pieces based on wardrobe needs. This new "shapewear made simple" system groups styles into four color coded zones: Top Solutions, Bottom Solutions, Tummy Solutions and All-Over Solutions, to make it easy for the consumer to find exactly what she wants.

With the new Targeted Shaping System, Maidenform hopes to drive awareness to the brand's comprehensive shapewear offerings which can and should be incorporated into daily work attire, and ultimately educate women on how feeling comfortable and confident with your appearance can only enhance success.

About Maidenform
An intimate apparel leader since 1922, Maidenform offers comfortable, stylish and innovative bras, panties and shapewear to women with an active lifestyle, a sense of style, and an appreciation for the way they look. Maidenform products may be found in leading department stores and national chain stores and direct to consumers via outlet stores and websites. Maidenform is part of HanesBrands (NYSE: HBI). For additional information, visit www.maidenform.com.

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MEDIA CONTACT:
Bernadette Wallace	Lindsey Kopp Vinci
HanesBrands	ALISON BROD PUBLIC RELATIONS
336.519.6250	212.230.1800
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