NEW YORK, Aug. 26, 2014 /PRNewswire/ -- Award-winning French brand Maille is spreading the mustard love across America with its Maille Mustard Mobile National Tasting Tour. This eye-catching mustard-bar-on-wheels will tour the West Coast for three weeks, starting in Seattle on August 30, continuing to Portland, San Francisco, and Los Angeles, as well as stopping at the Eat Real Food Festival in Oakland. The Tasting Tour will then head to the Midwest, with three days in Chicago from September 27-29.
Whether parking at food-centric events or partnering with local restaurants and food stores, the Maille Mustard Mobile serves up complimentary tastings of the brand's signature products from a sleek and stylish electric vehicle.
The environmentally-friendly mustard mobile features a custom-designed tasting bar. Mustard fans will have the opportunity to compose their own palette of Dijon flavors, compare tastes, and choose their favorites.
The Maille Mustard Mobile will be easy to spot when it rolls into:
- Seattle, WA (August 30-31): including Capitol Hill and Fremont
- Portand, OR (September 3-4): including the Pearl District
- Arcata, CA (September 6): City Center
- San Francisco Bay Area, CA (September 11-13; 20-21): including Ferry Plaza and Oakland
- Los Angeles (September 17-18): including Santa Monica and Orange County
- Chicago (September 27-29): including Downtown, Michigan Avenue, and Grant Park
Lucky tasters will have the chance to win a three-day culinary and cultural adventure in Paris for two while additional winners will score a year's supply of Maille mustard.
The Maille Mustard Mobile app – mymaille.us – and the social media platforms offer a variety of fun ways for mustard lovers to share their Dijon experiences. Follow along with Maille (@MailleUS) throughout the tour on Twitter, Facebook, and Pinterest with #MyMaille.
For a preview of the Maille Mustard Mobile tasting experience, take a look at this video.
With more than 265 years of expertise, La Maison Maille® sets the standard for Dijon mustard and is an ambassador of French culinary refinement around the world. Today, Maille is the leading premium producer of mustard, vinegar and cornichons in France and the number one brand of imported mustard in the United States. The Maille product range includes Dijon Originale, Old Style, Honey Dijon, Horseradish, and Rich Country Dijon mustards, Dijonnaise, as well as Cornichons.
Press Contact: Diana Tedesco, Fraiche PR
+1 212-463-8930, [email protected]