Main Event selects QubicaAMF for installation of BES X in its new locations and existing centers as part of the entertainment center's focus on providing a seamless guest experience
MECHANICSVILLE, Va. and PLANO, Texas, March 22, 2016 /PRNewswire/ -- Main Event, the fastest-growing bowling-anchored entertainment center in America and QubicaAMF Worldwide, the leading marketer and manufacturer of bowling and mini bowling products, today announced that Main Event will install QubicaAMF's Bowler Entertainment System, BES X, and Center Management System, Conqueror Pro in all of its centers. This includes new locations that will be built across the U.S. along with existing facilities that will be upgraded. This decision is part of the entertainment center's focus on furthering the world of bowling entertainment and the guest experience.
"Our goal is to work together as industry partners for the mutual success of our companies and to drive the future of bowling entertainment," says Charlie Keegan, CEO of Main Event. "The positioning and features that BES X offers will enhance our guests' bowling experience and solidify our position as the leader in bowling-anchored entertainment."
Dallas-based Main Event Entertainment is the fastest-growing bowling-anchored entertainment center in America and provides entertainment and dining for people of all ages. Attractions include state-of-the-art bowling, a multi-level laser tag arena, a challenging gravity ropes course, more than 100 interactive and virtual games, a chef-inspired menu to enjoy lane-side or in any of Main Event's multiple dining areas and a full bar serving innovative cocktails, wines and craft and local beers.
"We are extremely excited to partner with Main Event as their exclusive provider of bowling technology. They are an exceptionally well respected entertainment center and have been a leader in transforming the bowling industry," states Pat Ciniello, Chairman of the Board of QubicaAMF. "We share a similar philosophy and passion for innovation, growing the industry and delivering a better guest experience. BES X was designed to do just that—to dramatically increase the appeal of bowling by delivering to each consumer group what they need to have more fun, compete, socialize and relax, resulting in more games bowled and increased frequency of visits."
"Main Event is a perfect example of delivering beyond the expectations of today's consumers. We are proud to partner with Main Event to continue to raise the bar, innovate and drive the industry forward," says Jay Buhl, Senior Vice President & General Manager, The Americas for QubicaAMF.
BES X is the result of extensive market research, a proven process for product innovation and over three years of investments in research and development. It is the only system in the world designed to take every aspect of what makes bowling appealing to people to the next level, aimed to grow bowling businesses and drive the industry forward. Today, over 550 centers representing more than 9,800 lanes in 62 countries around the world are successfully using BES X, and over 50 million games have been bowled on BES X. In addition, centers are consistently reporting typical increases in total revenue upwards of 20%, expanded repeat business, and longer customer visits—all within the first year of installing the system.
For more information on how BES X can redefine the bowling experience and grow center revenue, go to www.qubicaamf.com to watch the video or for a system demo.
About QubicaAMF Worldwide
QubicaAMF Worldwide is the world's leading manufacturer and marketer of bowling and mini bowling products. With worldwide headquarters near Richmond, Virginia and European headquarters in Bologna, Italy, the company offers a complete line of high-quality, innovative solutions for new and existing bowling and entertainment centers.
QubicaAMF has over 75 years of experience, an installed base of more than 10,000 centers worldwide and can provide the perfect combination of bowling equipment, products and services to build a traditional bowling center, an FEC or entertainment facility to suit any budget. The company has sales offices in 10 countries, a distributor network with worldwide reach and maintains the largest R&D team for software, electronics and entertainment systems in the industry.
QubicaAMF is the organizer of the QubicaAMF Bowling World Cup, the largest annual sporting event in terms of the number of participating countries, which promotes bowling on a global level. The company celebrated the historical 50th anniversary of the tournament in 2014.
Additional information about QubicaAMF is available at www.qubicaamf.com.
About Main Event Entertainment
Founded in 1998, Dallas-based Main Event Entertainment is a rapidly growing subsidiary of Ardent Leisure Group (ASX: AAD) of Australia, with U.S. entertainment centers ranging from 48,000-75,000 square feet. Main Event is the pioneer in bowling-anchored entertainment and offers state-of-the-art bowling, multi-level laser tag, high ropes adventure courses, billiards, and 100+ interactive and virtual video games, plus new chef-inspired dining and a premium full bar. Main Event is also a popular venue for private events such as birthday parties, social gatherings and corporate meetings, offering private rooms equipped with the latest A/V technology and full-service catering. Corporations, individuals and families consistently rank the centers "Best Place to Bowl" and "Best Party Place." More information is available at mainevent.com
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SOURCE QubicaAMF Worldwide
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