Maison Lancome is delighted to announce Lisa Eldridge as the new Makeup Creative Director
NEW YORK, Jan. 6, 2015 /PRNewswire/ -- An incredibly talented artist who uses her outstanding technical virtuosity to express her highly modern sensibility, Lisa Eldridge has rapidly become an essential name in beauty sought out by the world's greatest photographers, from Solve Sundsbo to Mert & Marcus, and regularly working with the most prestigious magazines and major luxury fashion brands.
This trailblazing expert is recognized among her peers while also one of the first international makeup artists to become a popular figure, adulated by millions of women across the world who truly trust her. The reason why? In 2009 she created a unique blog. Inspired one New Year's Day, she began work on a genre-breaking support tool, flying in the face of a didactic or prescriptive approach. In the site's inaugural video, she appears bare-faced, sharing her secrets to erase the reminders of a festive 'night before,' with pragmatism, generosity and humor.
A guide to the art of camouflage and artifice? Far from it. Lisa's blog is all about wellbeing, offering practical tips on how to look gorgeous in a few short minutes and start the New Year feeling happy and good about yourself. With Lisa Eldridge, it's all about you—not trends taken from catwalk shows or the season's it shade, but answers to highly concrete questions that women ask. Never categorical or universal, adapted to beauty's full diversity. Technique is always key, but accessible enough to make your own. Lastly, pleasure: the delight felt by today's over a million subscribers every time she publishes a new YouTube video. The pleasure of learning, but also of watching and listening. Watching the precise, meticulously choreographed movements of Lisa Eldridge's hands and listening to the warm and soothing tone of her voice: watching a Lisa Eldridge tutorial is a moment of pleasure, as addictive as it is instructive!
Beauty aligned with pleasure, promoting happiness and wellbeing? Lisa and Lancome simply had to meet. But this meeting had already taken place 20 years earlier, when Lisa worked as a beauty advisor at the Harrods Lancome counter. Back then, who would have thought that Lancome would one day name her Makeup Creative Director? Certainly not her—though perhaps Kate Winslet, the Lancome ambassadress, who has always trusted Lisa with her makeup.
Working with the French beauty Maison, Lisa will create products and collections that embody her effortlessly chic philosophy—one she shares with Lancome. She will also craft application gesture techniques and tutorials designed to make women's lives easier and turn makeup into a source of liberation rather than a constraint—another vision that she shares with the brand. Whether natural or glamorous, her use of makeup is always designed to make women look and feel beautiful. Lisa is not interested in outdated beauty precepts, though often follows three golden rules: choose between eyes OR lips, buy products that illuminates your face only after trying it out in natural light and, first and foremost, a beautiful complexion is key.
"Lisa and Lancome, immediately appeared evident for us," explains Francoise Lehmann, General Manager of Lancome International. "We share the same values, the same desire to provide to women the keys to a more intimate and deep sense of beauty, rather than one that is solely on the surface. A style of beauty that removes itself from a purely materialistic vision of femininity to one that is aspirational and influential."
"It's an honor to be named Makeup Creative Director at Lancome, a brand with an incredible heritage, impeccable style and genuine integrity. We are designing a brand new Paris Makeup Atelier and I can't wait to start creating new collections, shades and products, as well as posting the amazing on-line content we have in mind. This truly is an exciting new adventure!" Lisa Eldridge
About Lancome Paris:
Since visionary pioneer Armand Petitjean founded the brand in 1935, Lancome has epitomized timeless glamour with a quintessential French touch. Today the world's leading luxury beauty brand continues to inspire with its elusive je ne sais quoi of effortless French chic and the very best in quality, style, and transformative results. With a presence in 130 countries, over 20,000 beauty advisers in as many points of sale relay Lancome's message of French excellence, with incredible service and iconic products such as: L'Absolu Rouge, Hypnose mascara, Teint Idole, Advanced Genifique, Visionnaire, Absolu L'Extrait, Tresor and La Vie Est Belle. Lancome affirms that happiness is the most attractive quality and offers every woman the opportunity to enhance her beauty and femininity, whatever her age and whatever her skin color, by giving her the best of science and innovation. The luxury cosmetics house is represented by inspired – and inspiring – ambassadresses Julia Roberts, Kate Winslet, Penelope Cruz, Lupita Nyong'o, Lily Collins, Alma Jodorowsky and Daria Werbowy. Day after day, Lancome's ambition is that every woman who comes to Lancome to be more beautiful leaves happier
#LisaEldridgeforLancome
Twitter: @LancomeUSA
Instagram: @LancomeUSA
Contact:
Stacy Mackler
(212) 984-4973
[email protected]
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SOURCE Lancome
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