Majesco Entertainment Announces 'My Baby 3 & Friends' for Nintendo DS™

Sequel to the Best-Selling Franchise Delivers All the Fun Parenting and Baby Milestones Plus More Activities, Skills and Interactions

Jun 11, 2010, 10:00 ET from Majesco Entertainment Company

EDISON, N.J., June 11 /PRNewswire-FirstCall/ -- The beloved baby life simulation series has grown up with more activities and fun!  Majesco Entertainment Company (Nasdaq: COOL), an innovative provider of video games for the mass market, has just announced My Baby 3 & Friends exclusively for Nintendo DS™.  As the third installment in the My Baby franchise that has sold nearly 2 million units worldwide, My Baby 3 & Friends lets players experience the joy of parenting as they feed, bathe, change and cuddle with their in game baby.  What's more, the game also sparks new social development skills via interaction with another baby and a puppy.

"We are thrilled to bring the third iteration of the successful My Baby franchise to market," said Jesse Sutton, Chief Executive Officer, Majesco Entertainment. "Nobilis' well known franchise is a perfect complement to our portfolio of quality family entertainment, and the game's wealth of new features truly enhances the emotional connection between baby and parent."

My Baby 3 & Friends is a natural evolution of the My Baby franchise, a franchise that traced baby's arrival in the original, moved on to baby's first steps in the sequel and now lets players see and hear the next stages in baby's development as a toddler.  Using the Nintendo DS touch screen, stylus and microphone, girls can introduce their baby to new puzzles, toys and environments, including outdoor play in a swimming pool, on a swing or even a slide!  Players can customize their baby's physical appearance and nursery, and then go shopping for cute clothes, accessories and more than 350 items.  And brand new to the My Baby series are 30 skills to help guide baby's development in a non-linear way.

Developed by Nobilis, My Baby 3 & Friends for Nintendo DS is expected to release this October.  For additional information about Majesco's exciting line of products, please visit www.majescoentertainment.com.

About Nobilis

Nobilis, a Lyon based producer, publisher, and distributor of video games (PC, Xbox360™, PlayStation®2, PlayStation®3, PSP™, Nintendo Wii™, Nintendo DS™, and Interactive DVDs) and video game accessories, was founded in 2001.  Nobilis Publishing has developed successful games such as: "My Baby 2"( Nintendo DS™, Nintendo Wii™), "My Baby Boy®" and "My Baby Girl®" (Nintendo DS™), "Criminology" (Nintendo DS™)," Mountain Bike Adrenaline featuring Salomon"(PlayStation®2), "The Secrets of Da Vinci™"(PC), "Cleopatra™" (PC), and the famous franchises: "Hotel Giant" and "Moto Racer" with over 8 million units sold to date.  Nobilis has several distribution subsidiaries in France (Lyon), Spain (Madrid), Belgium, Holland, Luxembourg (Bruxelles), and an office in Italy (Rome).  Nobilis Publishing games are already sold in over 40 different countries with the most prominent partners.  Nobilis is also a producer/distributor of accessories thanks to its own brand: Subsonic, a symbol of quality and innovation.  These accessories are available for the following platforms: Xbox 360™, PSP™, PlayStation®2, PlayStation®3, Nintendo DS™, and Nintendo Wii™.  Official websites: www.nobilis-games.com and www.subsonic.com.

About Majesco Entertainment Company

Majesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on Wii™, Nintendo DS™ and other leading systems.  Product highlights include Cooking Mama™, TETRIS® Party Deluxe, Alvin and the Chipmunks: The Squeakquel and Jillian Michaels' Fitness Ultimatum.  The company's shares are traded on the Nasdaq Stock Market under the symbol: COOL.  Majesco is headquartered in Edison, NJ and has an international office in Bristol, UK.  More information about Majesco can be found online at www.majescoentertainment.com.  @Majesco is on twitter or at www.twitter.com/majesco.

Safe Harbor

Certain statements contained herein are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended.  These forward-looking statements may be identified by reference to a future period(s) or by the use of forward-looking terminology, such as "may," "will," "intend," "should," "expect," "anticipate," "estimate" or "continue" or the negatives thereof or other comparable terminology.  The Company's actual results could differ materially from those anticipated in such forward-looking statements due to a variety of factors.  These factors include but are not limited to, the demand for our products; our ability to complete and release our products in a timely fashion; competitive factors in the businesses in which we compete; continued consumer acceptance of our products and the gaming platforms on which our products operate; fulfillment of orders preliminarily made by customers; adverse changes in the securities markets and the availability of and costs associated with sources of liquidity.  The Company does not undertake, and specifically disclaims any obligation, to release publicly the results of any revisions that may be made to any forward-looking statements to reflect the occurrence of anticipated or unanticipated events or circumstances after the date of such statements.

SOURCE Majesco Entertainment Company



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