Major Brazilian Celebrities to Begin "Lifecasting" Using AppTech's Livecam Mobile Platform

BOCA RATON, Fla., Nov. 10, 2011 /PRNewswire/ -- AppTech Corp (US OTC: APCX) announced today that it has entered into an agreement with Media Bridge (www.mediabridge.com.br), a leading multiplatform content producer in Brazil, to supply its technical resources so that celebrities may begin broadcasting live mobile video feeds from anywhere to everywhere. Media Bridge was co-founded by Diogo Boni, a successful entrepreneur who has also created Brazil's most popular celebrity blogging portal BlogLog (http://bloglog.globo.com).

Initially, 11 artists who account for approximately three million Twitter followers will participate in the program. Among the more prominent stars are:

Bruno Gagliasso (@bgagliasso)
Dani Suzuki (@danisuzuki)
Giovana Ewbank (@gewbank)
Kelly Key (@oficialkellykey)
Henri Castelli (@Castelli_Henri)

"High profile personalities who have an established following on social networks have the ability to drive traffic which converts into revenue," says Elias Rocha, CEO, AppTech Corp. "If they can get just 5% of their current fan base to view either their live broadcasts or archived videos that will be made available for subsequent on-demand viewing, we will generate, on the low side, $1,000,000 a year in revenue from online and mobile advertising sources alone." Rocha continues, "Because the video streams and apps are free to users who are pre-qualified consumers of this content, we believe that the click-through rate and the combined page views on web and mobile platforms may actually be higher than 5%."

Diogo Boni comments, "Media Bridge's new partnership with AppTech establishes a direct audiovisual link between the artists and their fans.  This opens a major window of opportunity to create new and synergistic products using complementary multiple media platforms."

Rocha adds: "Furthermore, we will be exploring merchandising opportunities to enhance our revenue base. For now, AppTech's thrust is in Brazil, the world's seventh largest economy by nominal GDP and eighth largest by purchasing power parity. AppTech will continue to consolidate its market presence in Brazil and plans to go after other lucrative markets in the rest of Latin America, North America, Europe, and the Far East. AppTech is positioning itself to be a major force in Brazil's ever growing media market.

Forward-Looking Statements:

This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "may," "future," "plan" or "planned," "will" or "should," "expected," "anticipates," "draft," "eventually" or "projected." You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in a company's annual report.

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SOURCE AppTech Corp