Major League Baseball Gets New Relief Player in MISSION Muscle Rub

Oct 18, 2010, 08:03 ET from MISSION

NEW YORK, Oct. 18 /PRNewswire/ -- MISSION Maximum Strength Muscle Rub -- powerful pain relief from the developers of the first and only line of Athlete-Engineered® Skincare products – has today announced its new licensing agreement with Major League Baseball Properties.

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Sore muscles will never have to suffer extra innings again.  The fast-acting, deep-penetrating, long-lasting with a vanishing scent muscle rub makes for the best-in-class intense recovery treatment.  The triple-strength pain relief formula is enriched with Arnica extract and 10 Vitamins and Antioxidants, is entirely paraben & preservative free, and comes in a unique sport roll-on applicator – so you can target for best results without the usual mess on your hands.

MISSION was co-founded by over a dozen of the world's greatest athletes, including five-time Major League Baseball All-Star David Wright of the New York Mets, two-time Basketball MVP Steve Nash and 13-time Grand Slam Tennis Champion Serena Williams, all of whom are acutely aware of the importance of effectively recovering from strenuous activity – and were intimately involved in the development and testing of this new formula. Led by Steve Nash, these athletes teamed up with leading scientists, doctors and physical therapists to develop innovative formulas that deliver on the recovery needs of today's active lifestyle, which means that anyone – weekend warriors, amateur athletes and elite athletes – can use the same high-performance formula the pros use.

"I'm excited to see this come together, especially since I'm an integral part of both organizations," said David Wright, five-time Major League Baseball All-Star for the New York Mets and Co-Founder of MISSION.  "Just like stretching after competition or even a workout, caring for muscles is essential to staying in shape and getting in the game to perform the next day."

"Giving our players a recovery product is important," said Howard Smith, Senior Vice President of Licensing, Major League Baseball.  "Our relationship with MISSION will give our players additional tools to help protect them as they play, and support them as they recover to prepare for the next game."

"The muscle rub market has lacked innovation for some time now, and we decided it was time to 'change the game' – again," said MISSION President, Josh Shaw.  "The MISSION Maximum Strength Muscle Rub epitomizes team work, consumer input and truly putting the athlete's needs FIRST.  Everything from the Arnica extract to the vanishing-scent menthol, and the roll-on 'no-mess' applicator to the travel-friendly sized tube was deliberately designed for athletes and people who lead active lifestyles, and need a superior solution for recovery.  We're excited with the newest innovation to our portfolio of Performance Care – and we know the market will feel the same."

MISSION's new Maximum Strength Muscle Rub is available at select sports specialty and health & beauty retailers including Dick's Sporting Goods, GNC and CVS/pharmacy, as well as at


The first and only line of Athlete-Engineered® Skincare products, MISSION was founded in 2008 by a premier group of world-class athletes including Serena Williams, Steve Nash, David Wright, Mia Hamm, Amanda Beard, Sergio Garcia, and more.  With guidance from leading dermatologists and skincare professionals, MISSION features sophisticated formulations designed to protect, strengthen, and hydrate skin, helping anyone with an active lifestyle to prepare, perform and recover from any type of exercise. From Lip Care, Sun Care, Personal Care and Performance Products, MISSION has you covered from head-to-toe. For more information about MISSION products, athletes, retailers and charitable efforts, visit

About Major League Baseball

Major League Baseball (MLB) is the oldest professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada representing the highest level of professional baseball. Under the guidance of its ninth Commissioner, Allan H. (Bud) Selig, MLB has experienced dramatic changes including Interleague Play, the introduction of the Wild Card, a more comprehensive drug-testing program, significant revenue sharing among the clubs and a growth in revenue from $1.2 billion in 1992 to more than $6.5 billion in 2010. The last seven seasons have been the best attended in MLB history with each year, including 2010, eclipsing the 73 million mark. In addition, 14 clubs saw double digit percentage increases in their local television ratings.  MLB also continued its "Going Beyond" efforts with a variety of new initiatives including participating in the second Stand Up To Cancer telethon, which has raised nearly $100 million for cancer research, and a partnership with the White House and First Lady Michelle Obama to support Let's Move!, a campaign started by the First Lady with the goal of solving the challenge of childhood obesity. With the recent launch of MLB Network and the continued success of MLB Advanced Media, MLB continues to find innovative ways for its fans to enjoy the National Pastime. For more information on Major League Baseball, visit