Major League Gaming Announces Greatly Expanded 2010 Season

Professional video game league signs new sponsors; expands live and online competitions

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Mar 22, 2010, 09:00 ET

NEW YORK, March 22 /PRNewswire/ -- With competitive social video gaming now recognized as a major force in the industry, Major League Gaming today announced the complete details of its 2010 season, demonstrating significant growth across its media platforms. The appeal of the competitive gaming lifestyle continues to expand for young men, and MLG has become the dominant brand worldwide.

MORE BRANDS

Official Partners: Ball Park, BIC Shavers, Doritos, Dr Pepper, HOT POCKETS® Brand, Old Spice, STRIDE® gum
Associate Partners: Astro Gaming, MATADOR by Jack Link's
Gaming Partners: Blizzard Entertainment, Bungie, Electronic Arts, Sony Computer Entertainment America (PlayStation)
Official Licensees: GUNNAR Optiks, SUM

In addition to the partners announced today, MLG is currently pursuing discussions in the Wireless Communications, Retail, QSR and Consumer Electronics categories. "If you're a marketer trying to reach young men 18-24, then you should absolutely be considering Major League Gaming," said Bill Glenn, senior VP, managing director, The Marketing Arm.

"We are so fortunate to be able to build the League in concert with some of the finest brands in the world," said Matthew Bromberg, President and CEO of Major League Gaming.

MORE LIVE AND ONLINE COMPETITIONS

With the debut of the Doritos MLG Pro-Gaming Combine, the first national live/online amateur skills challenge, Major League Gaming is doubling the number of its live competitions.

COMBINE	March 26-28, 2010	Nashville, Tennessee
PRO CIRCUIT	April 16-18, 2010	Orlando, Florida
COMBINE	May 14-16, 2010	Chicago, Illinois
PRO CIRCUIT	June 4-6, 2010	Columbus, Ohio
COMBINE	July 23-25, 2010	Denver, Colorado
PRO CIRCUIT	August 27-29, 2010	Raleigh, North Carolina
COMBINE	October 15-17, 2010	Washington, DC
PRO CIRCUIT	November 5-7, 2010	Dallas, Texas
NAT'L CHAMPIONSHIP 2011		TO BE ANNOUNCED

Additionally, over the course of 2010 more than 9,000,000 online matches will be played at mlgpro.com across more than 40 games on all platforms.

ABOUT MAJOR LEAGUE GAMING

Founded in 2002, Major League Gaming (MLG) is the dominant media property exclusively targeting the approximately 40 million consumers in North America who have a passion for playing video games as a competitive social activity. The company exclusively represents the best professional gamers and gives millions of aspiring gamers around the world an opportunity to compete, improve their skills, and socialize through our thriving online competitive community and live Pro Circuit competitions. For more information: www.mlgpro.com.