Major South Dakota Entertainment Venue Opens November 26

Badlands Pawn, Gold & Jewelry is on schedule for Thanksgiving Day Grand Opening

Nov 03, 2015, 08:03 ET from Badlands Pawn, Gold & Jewelry

SIOUX FALLS, S.D., Nov. 3, 2015 /PRNewswire/ -- In just a few weeks, South Dakota's newest entertainment and tourism destination will open in Sioux Falls. The 70,000 square foot Badlands Pawn, Gold & Jewelry is on schedule to open on Thanksgiving at 9 am.

Badlands will include a pawn shop, gun range, concert space with in-house ticket broker, foundry, tattoo shop, 24 hour live rock radio station, nickel coffee and free ice water among other things. The venue is one of several businesses opening this year under the Badlands umbrella by philanthropist and business titan Chuck Brennan, a Sioux Falls native.

"We are entering the home stretch and this facility has come together even better than I would have ever imagined," said Brennan. "This has been a dream of mine for many years, and I am really looking forward to sharing Badlands with Sioux Falls."

The venue's centerpiece is a pawn shop that will be one of the largest in the Midwest United States. Brennan, who started his career managing rock bands and at 21 years old owned the largest concert club in the area, has tapped his music industry contacts to launch a weekly national concert lineup that will have music fans out of their minds with excitement. "The music department will have flying guitars and a selection to satisfy the rocker in everyone," said Brennan. The pawn shop boasts high-end handbags from designers like Gucci and Chanel, hundreds of tools and more than 50 designer watches including Rolex and Breitling.

"This will be the most fun you'll ever have in a pawn shop, and you'll be able to get some really great deals," said Brennan. "I have always loved finding treasures and bargains at pawn shops and will be bringing that same experience to guests of Badlands."

The Badlands Gun Range will be home to the region's first high-tech indoor firing range. The $3 million facility includes 14 lanes that are all 25 yards long and include retractable targets.  "At the gun range, you'll be able to shoot any type of firearm, from a pistol to a fully automatic style gun," said Brennan. The range will also hold regular firearm safety courses, self-defense classes and clubs. Local law enforcement will have access at no charge. 

Brennan said he plans to give back in a major way to the active local law enforcement by implementing a policy to let them train and shoot at Badlands free of charge any time a lane is open for them. He also founded the non-profit Brennan Rock & Roll Academy in Sioux Falls and has given millions to charities both locally and across the country.

Brennan expects the Badlands Foundry & Mint to attract tourists from all over the world with $1 million in gold on display. The foundry will be melting metals at over 2,000 degrees, pouring and stamping its own gold and silver. Customers will be able to watch, through bullet proof and tempered glass, as these precious metals are formed into coins, bars, medallions and commemorative pieces.

Badlands Ink & Dye tattoo shop will offer guests a truly unique experience with free Badlands branded tattoos from experienced and talented tattoo artists. Open from 10 a.m. to 8 p.m. seven days a week, Ink & Dye will tattoo guests with any one of nine unique designs, right in the heart of Badlands.

"You don't need to make an appointment, just come on in and get free work done that is precise and top-quality," said Joseph Frink, Badlands' resident tattoo artist. "You can come see people getting inked, talk to the artists and experience the artistry of your own tattoo."

"Badlands Pawn, Gold & Jewelry will truly be an entertainment, business and tourism destination for people around the world," said Brennan. "From live concerts, shopping and shooting to television, radio and even racing, you'll always have a great time at Badlands."

Badlands Pawn, Gold & Jewelry, opening to the public November 26 at 9 a.m., will become one of the state's largest tourist destinations in the heart of the Sioux Falls Sports & Entertainment District. Admission is free. For more information, visit and

Contact: Sarah Thornton
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