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MAKE UP FOR EVER s'associe a CHARLI XCX autour d'une collaboration artistique pour sa nouvelle campagne AQUA XL
  • USA - Italiano
  • USA - español
  • USA - English


News provided by

MAKE UP FOR EVER

Mar 30, 2016, 15:00 ET

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MAKE UP FOR EVER x CHARLI XCX (PRNewsFoto/MAKE UP FOR EVER)
MAKE UP FOR EVER x CHARLI XCX (PRNewsFoto/MAKE UP FOR EVER)

PARIS, March 30, 2016 /PRNewswire/ --

LA PREMIERE D'UNE SERIE DE COLLABORATIONS ARTISTIQUES METTANT A L'HONNEUR LES ARTISTES DE LA SCENE ET LEURS MAKEUP ARTISTS

MAKE UP FOR EVER, marque de maquillage professionnelle offrant une ligne de produits innovants et d'une qualité exceptionnelle pour les artistes de la scène, les makeup artists et les passionnés de maquillage, annonce une collaboration artistique internationale avec la chanteuse pop CHARLI XCX et révèle sa nouvelle campagne AQUA XL EYE PENCIL.

Pour visualiser le communiqué multimédia, rendez-vous sur :

http://www.multivu.com/players/uk/7792251-make-up-for-ever-teams-up-with-charli-xcx/

Créativité explosive et performeuse évoluant dans un univers décalé, l'icône de la pop anglaise incarne parfaitement l'esprit créatif de MAKE UP FOR EVER ainsi que la performance de la franchise AQUA XL. En 2016, MAKE UP FOR EVER accompagne CHARLI XCX sur l'ensemble de ses performances et créations artistiques, de sa tournée live en passant par la création des looks de ses vidéos clips. Maîtresse des mots et du son, CHARLI XCX a signé plusieurs hits planétaires tels que « Fancy », « Boom Clap » ou encore « Break the rules », et composé pour des artistes de renom comme Iggy Azalea, Icona Pop et Selena Gomez.

La franchise emblématique AQUA devient AQUA XL, repoussant les limites de la performance du maquillage. MAKE UP FOR EVER renouvelle un de ses produits emblématiques, grâce à une nouvelle formule extra performante pour les yeux, et présente AQUA XL EYE PENCIL, premier opus de la franchise AQUA XL destinée aux performeurs. Les crayons AQUA XL EYE PENCILS sont stage-proof et offrent un résultat maquillage impeccable ainsi qu'une forte intensité couleur. Aussi confortable que facile à appliquer, la formule waterproof extra longue tenue de AQUA XL EYE PENCIL résiste à toutes les conditions de la scène et de la vie de tous les jours.

"MAKE UP FOR EVER a une énergie créative que j'adore. L'étendue de ses produits me permet d'expérimenter au quotidien et de me sentir libre. Quand je porte AQUA XL  je me sens à la fois sexy, sage, classique et avant-gardiste. MAKE UP FOR EVER est une marque vibrante, dynamique et pleine de diversité. Je m'amuse avec les produits en fonction de mon état d'esprit. C'est ce que j'aime le plus." - Charli XCX 

A propos de MAKE UP FOR EVER:

Fondée en 1984 par la célèbre makeup artist Dany Sanz, la marque offre une ligne de produits aux couleurs intenses et ultra-pigmentées, des fonds de teint répondant aux plus hautes exigences technologiques, des formules expertes pour les maquilleurs professionnels et passionnés de maquillage. Pour MAKE UP FOR EVER, « LA VIE EST UNE SCENE », et chaque personne est l'artiste de sa propre vie. Plus d'informations sur: http://www.makeupforever.com

     (Photo: http://photos.prnewswire.com/prnh/20160330/349414 )

Video: 
     http://www.multivu.com/players/uk/7792251-make-up-for-ever-teams-up-with-charli-xcx/

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