Make Your Loyalty Impossible to Miss for College Colors Day 2026

Fans nationwide are encouraged to wear their school colors and celebrate the traditions, pride and passion that unite college fandom on September 4

Plus, fans can enter for a chance to win a trip to the 2027 College Football Playoff National Championship and unlock exclusive offers from Fanatics and DICK'S Sporting Goods

ATLANTA, Sept. 1, 2026 /PRNewswire/ -- School pride isn't just something you feel. It's something you wear.

This year, College Colors Day returns on Friday, September 4, bringing together students, alumni and fans across the country for a nationwide celebration of the teams, traditions and communities that have shaped them. This year, College Colors Day celebrates the fans who take school pride to the next level, from lucky game day rituals to lifelong traditions and unwavering loyalty that make college fandom unlike anything else. In celebration, retailers including Fanatics and DICK'S Sporting Goods are rolling out exclusive offers to mark the occasion, and fans will have the chance to win a trip to the 2027 College Football Playoff National Championship.*

Developed by collegiate brand licensing leader CLC, the annual celebration encourages fans everywhere to wear their school colors with pride and share the traditions and passions that connect generations of college sports fans. This year's theme, "Make Your Loyalty Impossible to Miss," celebrates the unapologetic passion and pride of college fandom with a spotlight on the school identities, memories and allegiances that live far beyond gameday, transforming College Colors Day from a single moment into a life-long celebration of fandom.

Leading the charge is Donald De La Haye, known as Deestroying, a professional football kicker, content creator and University of Central Florida alumnus, who's encouraging fans everywhere to wear their loyalty louder and make their school pride impossible to miss in a new social spot. Through a cast of memorable fan personas inspired by the traditions, superstitions and rivalries that define college football culture, Deestroying revels in the many ways fans show up for the teams they love, uniting college sports communities through a shared passion for school pride.

For many fans, college fandom is a way of life. It's choosing a custom burnt orange suit and Longhorn groom's cake. It's being late to your own wedding as you're waiting for the final buzzer to sound in the Red River Rivalry. It's riding a bus for 36 hours or braving a snowstorm just to see your team play in person. This is the kind of fandom that becomes part of life's biggest moments, woven into traditions, milestones and memories. College Colors Day is an invitation for fans everywhere to wear that pride with passion and show off their favorite school.

Fans can celebrate this year in three simple ways: Shop. Win. Share. Join millions of fans by sporting officially licensed gear; enter for a chance to win unforgettable prizes on collegecolorsday.com and share their College Colors Day look on social media using #CollegeColorsDay.

"College fandom is personal. It's part of who you are, where you come from and the community you belong to. That's why college fans are so unapologetic about their pride. They wear their colors, carry on the traditions, and make sure everyone knows where they stand," said Nicole Armentrout, senior vice president of marketing at CLC. "College Colors Day is about celebrating that kind of fandom – the kind you never have to explain or tone down. Whether you're on campus, in the office, at home or counting down to kickoff, we can't wait to see fans proudly wearing their colors on September 4^th."

This year's celebration includes the chance to win the ultimate fan experience. One grand prize winner will receive a trip for two to the 2027 College Football Playoff National Championship in Las Vegas, while two runners-up will each receive a $250 gift card to Fanatics.com. Fans can enter through September 6, 2026 on collegecolorsday.com.*

Need new gear to celebrate College Colors Day? Fans can score exclusive savings from top retailers throughout the celebration. At DICK'S Sporting Goods, shoppers can save 25% on select NCAA apparel from August 23 through September 5, while Fanatics will offer up to 60% off college gear on September 4. Additional promotions and participating retailer information can be found at CollegeColorsDay.com.

Put on your best college gear, represent your school and make your loyalty impossible to miss. Because on September 4, every campus, workplace, neighborhood and social feed becomes part of one nationwide celebration of college fandom, and you want to make your loyalty impossible to miss.

About CLC
CLC is the nation's leading collegiate trademark licensing and marketing company, representing nearly 800 collegiate brands, including universities, conferences, bowls, the NCAA, the College Football Playoff, the Heisman Trophy, and other top collegiate properties. With a network of over 4,000 licensed manufacturers and relationships with more than 100,000 national, regional, and local retailers nationwide, the company is uniquely positioned to deliver fan connections and brand visibility for institutions through data-driven, customized solutions that include impactful licensed merchandise strategies and innovative marketing platforms to navigate the ever-evolving consumer and retail marketplace. Founded in 1981, CLC is a part of Learfield, the leading media and technology company powering college athletics. 

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SOURCE CLC