Make Your Own Take-Out: Aladdin Adds Insulated To-Go Food Containers to Their Adult Lunch Offering

SEATTLE, March 12, 2012 /PRNewswire/ -- Aladdin, a brand of PMI, introduces the newest addition to its Adult Lunch collection: the Insulated To-Go Food Containers. Available in two sizes, both are reusable versions of iconic to-go deli containers. But the resemblance stops there – the Aladdin version is reusable and designed to easily transport hot or cold meals from home to work and back again.

Workplace trends show an uptick in bringing lunch from home.  From fresh salads and sandwiches to steamed veggies, people are looking for healthier, more nourishing meal options, leading to an increased demand for smart containers. Aladdin designed their To-Go containers with input on how busy women take lunch – usually fast and often on the move.

"We saw a clear need for Adult Lunch containers that meet the needs of people on the go," said Colleen Kennedy, Aladdin Product Manager at Pacific Market International (PMI). "Our adult lunch collection offers an array of solutions that are user friendly and resonate with the current economic climate.  As lunch habits have changed, more people are cooking at home, and food economy increases when a home-cooked meal can be taken for lunch the next day."

The containers come in bright, on-trend colors and are designed to fit comfortably in the hand, revamping any lunch for a gourmet take-out experience.  The 24oz Insulated To-Go Food container features an internal divider for self-serving an epicurean meal or simply separating a crisp side of veggies from grilled chicken.  A see-through lid on both sizes makes meals easily identifiable for quick grab and go, while dishwasher safe and leak proof components offer easy cleaning and hassle-free portability between the home fridge and the office kitchen.

Known for creating beloved childhood lunchboxes, the Insulated To-Go Food Containers are the next chapter for Aladdin in the emerging Adult Lunch category, a market space the company began pioneering in 2011 with their innovative Collapsible Lunch Collection.  Until recently, retail shelves offered food storage containers designed for home use, but when taken to-go, leaky lids, awkward transport, and unsightly stains were common consumer frustrations.  As container needs have changed from storage at home to sustainably taking food to-go, Aladdin has replaced those frustrations with a makeover: simple, stylized, user-friendly, and reusable containers that help busy people love lunch again.

Aladdin's Insulated To-Go Containers will be available in both 12oz and 24oz sizes for Spring of 2012 at www.aladdin-pmi.com and at stores nationwide.  To find Aladdin adult lunch, kid lunch, and thermal beverageware, visit www.aladdin-pmi.com.

About Aladdin

Aladdin has been creating lifestyle products since 1908.  From the character lunch boxes that many carried as kids, to the sleek mugs they use for their morning coffee today, Aladdin is committed to creating unique food and beverage solutions that fit your lifestyle. Products that are sustainable, stylish and functional. Products to love. To learn more about Aladdin, visit www.aladdin-pmi.com.

PRESS CONTACT
Alycia Cavadi, Momentum Media PR
[email protected]
617-875-5553

Jenn Ottele, PMI
[email protected]
206.256.1264

SOURCE Aladdin, a brand of PMI